- The 2021 Super Bowl drew viewers eager to see the game, its halftime show, and fun advertisements.
- The event also played out online, with people making
memes throughout and after. - Some of the best memes involved
The Weeknd 's halftime performance and an Oatly commercial.
Each year, the Super Bowl is a major cultural event that brings together the worlds of professional
This year's game resulted in a Tampa Bay Buccaneers victory over the Kansas City Chiefs.
Advertisements, like one that featured Timothée Chalamet as Edward Scissorhands' son, made waves online. Many people discussed The Weeknd's halftime performance, which featured songs like "Blinding Lights," "Starboy," and "Can't Feel My Face."
On social media platforms, even those that weren't tuning in could participate in the memes, which ranged from funny quips about the event itself to a moment from The Weeknd's halftime performance turning into a viral reaction image.
One of the most reaction-provoking advertisements was from Oatly CEO Toni Petersson singing about how Oatly was "like milk, but made for humans." Widely decried, the company profited off of people's displeasure, selling out a shirt that read "I totally hated that commercial," Insider's Brittany Chang reported.
— (@calebsaysthings) February 8, 2021
—Dylan Barbour (@therealDBcoop) February 8, 2021
—Aisha Hakim (ae-sha hay-kim) (@AishaAnnHakim) February 8, 2021
As Insider's Callie Ahlgrim reported, memes about The Weeknd were prolific, particularly ones using a clip of the Canadian singer in a funhouse-esque scene. People used the video, as well as other screenshots from the moment, to express feelings of confusion.
—Danya (@dxxnya) February 8, 2021
—Conor Ryan (@ConorRyan_93) February 8, 2021
—Jasmine (@JasmineLWatkins) February 8, 2021
—Jenn McClearen (@jmcclearen) February 8, 2021
Others made references to The Weeknd's appearance in "Uncut Gems."
—marc tracy (@marcatracy) February 8, 2021
—the rent canceler (@AllezLesBoulez) February 7, 2021
Others, including Guy Fieri, made jokes about the event itself.
—Mia Galuppo (@miagaluppo) February 8, 2021
—Guy Fieri (@GuyFieri) February 7, 2021
—alicia (@nerdjpg) February 7, 2021
As NBC News' Kalhan Rosenblatt reported, Drake memes also took over the timeline following his appearance in a State Farm commercial that showed him looking rather muscular. In the commercial, Drake acts as a double for "Jake from State Farm," a character that frequently appears in the insurance company's commercials.
—Josiah Johnson (@KingJosiah54) February 8, 2021
— (@Three_Cone) February 8, 2021
—jarvis johnson (@jarvis) February 8, 2021
Even if you missed the Super Bowl itself, parsing through the night's memes is a pretty good way to catch up.