scorecardThe 8 most-liked TikTok creators with major followings actually aren't liked very much at all, according to an Insider poll
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The 8 most-liked TikTok creators with major followings actually aren't liked very much at all, according to an Insider poll

Palmer Haasch   

The 8 most-liked TikTok creators with major followings actually aren't liked very much at all, according to an Insider poll
Bryce Hall, Charli D'Amelio, and Addison Hall were some of the most well-known influencers for which Insider polled public opinion.Albert L. Ortega / Getty Images; Jacopo Raule / Getty Images; Todd Williamson/E! Entertainment
  • An Insider survey found the top 8 most-liked TikTok creators.
  • The data shows that many of TikTok's stars aren't viewed favorably by the American public.
  • Other stars including Charli D'Amelio were viewed unfavorably by more respondents than favorably.

Many of TikTok's biggest stars aren't viewed favorably by the public, according to a poll conducted by Insider and SurveyMonkey.

Many of TikTok
TikTok has launched the careers of stars like Charli D'Amelio and Bella Poarch, who have amassed millions of followers on the platform.      NurPhoto/Getty Images

Three years after TikTok launched in its current form in 2018, many of its biggest stars have transcended the boundaries of the app, moving into film, television, and music. Influencers like Addison Rae, Charli and Dixie D'Amelio, and Loren Gray have become a part of the pop culture zeitgeist in the United States.

That doesn't always mean that they're viewed favorably. In fact, according to recent Insider poll data obtained through SurveyMonkey Audience, which polls from a national sample balanced by census data of age and gender, many TikTok stars aren't necessarily well-liked by the general public.

Loren Gray, the star who got her start on Musical.ly but became huge on TikTok, was the only one viewed favorably by a greater percentage of survey respondents than those who viewed her unfavorably, according to Insider's survey results.

This list ranks the most well-known TikTok influencers — known by 5% or more of survey respondents — Insider polled by their favorability.

8. Bryce Hall

8. Bryce Hall
TikToker Bryce Hall, who has 21 million followers, has been compared to controversial YouTuber Jake Paul.      Albert L. Ortega / Getty Images

Bryce Hall started out his social media career on TikTok predecessor Musical.ly as well as other apps like YouNow, but his popularity exploded in 2019 as TikTok itself started to gain popularity.

He currently has 21 million followers on the app and has begun to follow in the steps of influencers like Logan and Jake Paul by venturing into boxing.

His career has been dogged by controversy, from peeing from a balcony at the convention Playlist Live in 2017 to holding a massive 21st birthday party during the COVID-19 pandemic.

Bryce Hall was known by 10.4% of survey respondents, among which 7.8% viewed him favorably. Still, a larger share of respondents who know Hall dislike him, with 31.3% viewing the creator unfavorably.

7. Dixie D'Amelio

7. Dixie D
Dixie D'Amelio, 20, started out on TikTok but has branched into acting, music, and reality television.      Flannery Underwood.

Dixie D'Amelio rose to fame on TikTok in tandem with her sister, Charli. With 54.9 million followers on the app, she's one of its most followed stars. She's also launched her own music career and released singles including "Be Happy" and most recently, "Psycho (feat. Rubi Rose)."

16% of survey respondents knew of Dixie D'Amelio. Out of those, 14.1% had a favorable opinion of her, with a larger share of 33.3% reporting an unfavorable one.

D'Amelio, her sister, Charli, and their parents star in a new Hulu reality series called "The D'Amelio Show" about their quick rise to fame. The series dives into the mental ramifications of Charli and her sister Dixie's stardom, showing their reactions to a constant stream of negative comments online.

"I just feel like I can't escape the hate," Dixie says in one episode, after facing a particularly fraught comments section on a Vogue YouTube video featuring the creator.

The show, as Naomy Fry wrote for The New Yorker, serves "as a pretty good P.S.A. for the toll that social media's panopticon-like effects take on its participants."

6. Zoe Laverne

6. Zoe Laverne
Zoe Laverne visits the Young Hollywood Studio on February 7, 2020 in Los Angeles, California.      Photo by Mary Clavering/Young Hollywood/Getty Images

Zoe Laverne, 20, who currently has 21.1 million followers on TikTok, originally rose to fame on its predecessor Musical.ly.

In late 2020, she became embroiled in controversy after she said that she had "caught feelings" for a 13-year-old fan. In February, she announced that she was having a child with her boyfriend Dawson Day, who is 20.

6.7% of survey respondents knew of Laverne. 14.9% had a favorable opinion of her while 27% had an unfavorable one.

5. Charli D'Amelio

5. Charli D
Charli D'Amelio is currently the most followed creator on TikTok.      Jacopo Raule / Getty Images

Charli D'Amelio is the biggest name to come out of TikTok over the past several years, clocking in as the app's most-followed creator with 124.1 million followers.

Clips from "The D'Amelio Show" have gone viral on social media, sparking discussions about internet fame and cyberbullying.

"I've had a constant anxiety attack for the past four years," Charli says at one point in the series. "It's very exhausting to do this and always wonder what's going to happen next. If I'm gonna wake up and everyone's gonna not like me again."

20.3% of survey respondents knew of Charli, making her the best-known TikTok star for which Insider polled public opinion. 21% of respondents who knew Charli had a favorable opinion of her, while 32.1% had an unfavorable one, meaning more respondents familiar with the star disliked her than enjoyed her.

4. Addison Rae

4. Addison Rae

Addison Rae is currently TikTok's third-most-followed star with 84.1 million followers. Recently, she starred in the Netflix original film, "He's All That," and inked a multi-film deal with the streaming platform.

In tandem with her pivot to entertainment, other TikTok stars are surpassing her follower count: Italian TikToker Khaby Lame recently surpassed her to become the second-most followed creator on the app, and Bella Poarch is poised to surpass her soon as well.

Rae was most of the most well-known TikTokers polled, with 19.3% of survey respondents saying that they knew who she was. Out of those, 17.8% had a favorable opinion of her while 27.2% had an unfavorable one.

3. Griffin Johnson

3. Griffin Johnson
Griffin Johnson left the Sway House in July 2020 and told Insider that it was a goal-based, rather than personal, decision.      Griffin Johnson

Griffin Johnson was one of the founding members of the Sway House, an influencer collective that included other TikTokers like Josh Richards and Bryce Hall, before leaving in July 2020. Johnson currently has 10.8 million followers on TikTok.

Johnson and Dixie D'Amelio also dated in the past but announced that they had broken up in August 2020. In the aftermath of the breakup, Dixie shared screenshots alleging that Johnson had cheated on her, as Seventeen reported.

5.8% of survey respondents knew Johnson, and of those 26.6% had a favorable opinion of him while 34.4% had an unfavorable opinion.

2. Bella Poarch

2. Bella Poarch
Bella Poarch soared to TikTok stardom in 2020, and has since become one of its biggest stars.      Axelle/Bauer-Griffin/FilmMagic

Bella Poarch was 2020's TikTok breakout star. After a video of her lip-syncing to "M to the B" by British rapper Millie B became TikTok's most-liked video, she became TikTok's fourth-most-followed star with 81 million followers. She is on track to unseat Addison Rae as the third-top star.

She's also launched a music career, releasing two singles — "Build A B*tch" and "Inferno" – thus far in 2021.

Survey data indicated that 10.6% of survey respondents knew Poarch. Of those, 18.8% had a favorable opinion of her, while 21.4% had an unfavorable opinion.

1. Loren Gray

1. Loren Gray
Loren Gray started out on TikTok's predecessor Musical.ly.      Evan Agostini/Invision/AP

Loren Gray was one of TikTok's earliest stars, rising to fame on Musical.ly, the lip-syncing app that eventually merged with TikTok in 2018. Today, she has 54 million followers on the app, making her one of TikTok's most-followed users even as she pursues a music career.

While Insider survey data indicated that she wasn't quite as well known as other stars on the app, she was one of the few TikTok stars that Insider polled on with a net-positive favorability. Among survey respondents, 8.2% knew Gray. Out of those, 26.4% had a favorable opinion of her while 20.9% had an unfavorable one.

SurveyMonkey Audience polls from a national sample balanced by census data of age and gender. Respondents are incentivized to complete surveys through charitable contributions. Generally speaking, digital polling tends to skew toward people with access to the internet. SurveyMonkey Audience doesn't try to weight its sample based on race or income. Polling data collected 1,105 respondents between August 16-17, 2021 with a 3 percentage point margin of error.

Read more stories from Insider's Digital Culture desk.

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