The $150 'free the nipple' bikini top Kylie Jenner wore on Instagram is quickly selling out
- Kylie Jenner shared a photo of herself Monday wearing a bikini with nipples printed on the fabric.
- The $150 bikini top Jenner wore is sold out, and the $325 full set is nearly out of stock.
The nipple-printed bikini top Kylie Jenner wore on Instagram is nearly sold out.
On Monday, Jenner shared an Instagram post where she wore a nude-colored bikini top with nipples printed on the fabric to give the illusion she was topless. Jenner, 24, captioned the post "free the nipple" and tagged designer Jean Paul Gautier in reference to his new collection with Russian stylist Lotta Volkova.
"The Naked" bikini top sells for $150 and the full set, which includes matching bottoms, costs $325. The full set also comes in a darker skin-tone design.
By Tuesday, the nude-colored bikini top appeared sold out in all sizes and both designs of the full set weren't far behind.
Representatives for Jenner, Gaultier, and Volkova did not immediately respond to Insider's request for comment.
"The Naked" collection also includes $680 nude-printed floor-length dresses, and tops starting at $450, among other pieces. Volkova told Vogue's Steff Yotka that the collection was "capturing the quintessence of Jean Paul and reintroducing it to the contemporary fashion audience, to the younger generations, and for them to be able to buy."
According to the Daily Mail, Jenner was spotted this weekend on a lakeside vacation with friends, and referenced the "free the nipple" movement that came in response to Instagram's community guidelines surrounding nudity, which is prohibited.
"This includes photos, videos, and some digitally-created content that show sexual intercourse, genitals, and close-ups of fully-nude buttocks," the guidelines read. "It also includes some photos of female nipples."
The guidelines clarify that photos of breastfeeding, birth giving, after-birth moments, health-related situations, acts of protests, and nudity in paintings and sculptures are allowed.
Jenner previously wore an optical illusion ensemble during an appearance with Travis Scott and their daughter, Stormi Webster, at the 2022 Billboard Awards. She wore a Balmain gown that featured faint silhouettes of a naked figure across the fabric.