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Take a tour of my surprisingly modern $459-per-night room in Margaritaville Times Square

The late Jimmy Buffett turned his carefree, beach-loving, beer-drinking lifestyle into a billion-dollar empire long before his death in September 2023.

The crown jewel of that empire is the Margaritaville brand, named after his song, which includes restaurants, casinos, and resorts. According to Forbes, Buffett had a 28% stake in Margaritaville at the time of his death.

In 2010, it also expanded to include hotels. Today, there are seven different resort brands (Margaritaville, St. Somewhere, RV resorts, Compass Hotels, and more) in places like Key West, Nashville, Punta Cana, Cancún, and more.

The Margaritaville Resort Time Square opened in 2021 and has since become something of a meme online, with New Yorkers posting on TikTok that New York's hottest club is … Margaritaville?

In December last year, I decided to take a mini-staycation at one to find out.

I wasn't expecting to fall in love with the Margaritaville lifestyle. I'm not a Jimmy Buffet fan — also known as a Parrothead — by any means and I've never been to a Margaritaville before, but I loved my stay thanks to thoughtful, and modern touches in my room.

Here's what it looked like inside my deluxe room at Margaritaville Resort Times Square.

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