In April a new luxury wellness and longevity club sprung up in London's affluent neighbourhood of Knightsbridge.
Though, sprung up may not be the right choice of word.
Surrenne is a four-floor, 2,000-square-meter gym and spa built underneath The Emory and Berkeley luxury hotels near Hyde Park, right in the heart of one of London's most expensive and exclusive districts.
The space has been designed by Inge Theron, creative director at the Maybourne Hotel group and founder of FaceGym. From temperature to smell to color, she's made every detail of Surrenne almost too perfectly tasteful.
But there's science behind her choices: psychologists were consulted about the colors and lights of each room to enhance the ambiance. Meanwhile, the sound systems have been enhanced with AI to ensure you never hear the same song twice during your stay.
The serene elegance of Surrene is so calming that it's easy to forget you're in the depths of London. Only the subtle waft of what smelled like sewage in a few corners of the club acted as a brief reminder during my visit — a teething issue the staff were covering up with candles.
Besides the beautiful decor, Surrenne has gathered together an all-star line-up of the best health, fitness, and beauty gurus.
"We have curated a group of world-famous thought leaders at a level never seen before in the UK, the people pushing every level of human performance, whether that be through science, diagnostics or fitness," creative director Theron told Business Insider.
Products from Dr. Lara Devgan and Stella McCartney are on offer, as is Theron's own brand FaceGym; nutritionist Rose Ferguson was consulted on the café menu, and Dr. Mark Mikhail from 3 Peaks Health is the club's in-house medical consultant.
And then there's Tracy Anderson.
The celebrity-favoured fitness icon has secured an entire floor at Surrenne for her first-ever studio in the UK — the only other in Europe being in Madrid.
Membership to all of this beauty and expertise will set you back $12,550 a year after the $6,250 joining fee. The club is free to use for guests staying above ground at The Emory or The Berkeley hotels.
However, membership numbers are initially limited to 100 and Theron is looking to fill the club with a like-minded community eager to enhance every aspect of their health and well-being.
She's already selected a few taste-makers to get the community going.
"It's a relatively small number of people who have the same interests, they perhaps travel a lot for work and pleasure but really want that feeling of belonging to the best club in London right now and having their health & fitness journey mapped out for them — all under one roof," said Theron.
If you're unlikely or unable to make the cut, here's a look at what you get as a member of Surrenne.