Skin-care brand Clarisonic is shutting down after more than 10 years in business, and now all of its products are 50% off

• The skin-care brand Clarisonic announced in an Instagram post Tuesday that it's shutting down permanently in September.
• The company said on its website that it's closing so its parent company L'Oréal "can focus its attention on its other core business offerings."
• Clarisonic also thanked its "loyal customers, dermatologists, and retail partners" who it said helped put the brand "on the map," and it announced that its full range of products was discounted 50% off.
• On Instagram, influencers and fans of the brand have expressed shock at the company's announcement.

Clarisonic, a skin-care brand known for its electronic face brushes, is going out of business.

The company made the announcement in an Instagram post Tuesday, saying it would shut down permanently by September 30. Clarisonic also thanked its customers and announced that its full range of products was on sale for 50% off on its website.

"To our entire Clarisonic community, it has been our absolute pleasure to serve you all these years," the brand wrote on Instagram. "Please take advantage of our last chance, 50% off EVERYTHING sale on Clarisonic.com and at our authorized retailers (Amazon, Sephora, and Ulta Beauty) while supplies last, and see the link in our bio for a list of FAQs regarding our closure. Thank you for being a part of the Clarisonic family."

The company shared a similar message on its Instagram story, writing: "After more than a decade of game-changing innovation and industry-leading technology, the Clarisonic brand will be shutting down as of September 30, 2020."

"We want to thank all of our loyal customers, dermatologists, and partners who have helped put this brand on the map," it continued. "It has been our absolute pleasure to serve you all of these years."

Clarisonic said on its website that it's shutting down so its parent company L'Oréal can focus on other brands

Though Clarisonic didn't explain on Instagram why it's going out of business, the company did share a reason on the FAQ page of its website.

"This difficult decision was made so that L'Oréal can focus its attention on its other core business offerings," Clarisonic's website says.

The FAQ page also says that select product warranties will be honored until October 31, 2022, that returns and rewards will be accepted until September, and that the Clarisonic app will remain available to customers.

Influencers and fans of Clarisonic seem shocked by the brand's announcement

Here for the Tea, an anonymous account that follows internet drama, shared the brand's announcement on its Instagram page. In the comments section of its post, numerous influencers and fans shared their thoughts on the news.

"Im surprised ," the makeup artist and YouTuber Laura Lee wrote.

The influencer and makeup artist Nicol Concilio shared a similar message, writing: "Wait I'm kinda sad ."

The makeup artist and YouTuber Alissa Ashley left a simpler message: "Damn :/."

Clarisonic devices were once extremely popular among these makeup artists and others on YouTube. Tati Westbrook, for example, frequently spoke about the brand's face brushes and praised their anti-aging results in her videos.

Jaclyn Hill also shared a glowing review of the brand's device back in 2013.

Everyday fans of Clarisonic seem equally upset by the brand's news and said on Instagram that they were disappointed by the announcement.

"Why?!??? My face and body needs y'all," one person wrote.

"BOO!!! I've owned Clarisonic brushes since 2007 and I don't know how I'll live without it when I run out of brush heads," another person wrote.

"Please say it isn't so! ," an Instagram user wrote. "I just got my Mia Smart this Christmas and I CAN'T live without it ."

Representatives for Clarisonic and L'Oréal did not immediately respond to Insider's requests for comment.

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