Shane Dawson quietly launched new merchandise while staying silent on his controversies
- Previous customers of Killer Merch, the merchandising company associated with Jeffree Star, received emails promoting new products for controversial YouTuber Shane Dawson's line.
- Dawson's merch website also shows a banner with the new products, which add new color options to his existing pig-themed line of backpacks, tumblers, and wallets.
- Dawson has stayed silent online following massive backlash over his old, offensive content and his alleged role with Star behind the scenes of the 2019 feud between Tati Westbrook and James Charles.
YouTuber Shane Dawson has stayed silent in the wake of massive controversies, but he's still finding a way to make money: by launching new merchandise.
Customers of Killer Merch, the merchandising company associated with Jeffree Star, received emails with new Dawson product arrivals, YouTube drama reporter Here For The Tea posted. Dawson created a pig-themed line of merchandise alongside Star in their popular 2019 YouTube documentary series, and new white pig backpacks and white iridescent pig tumblers are being added to the online storefront.
The series cemented the duo as A-list YouTube collaborators, and it documented the launch of their viral Conspiracy makeup collection. Their creative partnership went on to be part of Dawson's downfall, as beauty guru Tati Westbrook accused him and Star of manipulating her into starting her infamous 2019 feud with James Charles.
Westbrook claimed in an explosive June 2020 video that Dawson and Star wanted to take out their competition, Charles, in time for their late 2019 merchandise and makeup launch. Star apologized to Charles in his video apology in July, but didn't address the specific claims. Apart from a disastrous livestream response, Dawson has not addressed Westbrook's claims.
Dawson also fell under heavy scrutiny this summer as his old, offensive content resurfaced. Videos of him using racist slurs, dressing in blackface, and sexualizing children (both real and fictitious) led to Dawson having all of his YouTube channels demonetized, getting publicly lambasted by Jada Pinkett and Jaden Smith, and having his makeup line with Star discontinued in Morphe cosmetics stores.
Since then, Dawson has disappeared, although his fiancé and other family members have spoken out in support of him during his internet hiatus.
This isn't his first merchandise restock since the controversies boiled over, either. Killer Merch restocked Dawson's hoodies in July 3, which social media responders reacted negatively to. This time, Killer Merch kept the restock more private, choosing to email prior customers instead of advertising to Twitter.
- Read more:
- A timeline of how the internet turned against the top YouTubers Shane Dawson and Jeffree Star
- Shane Dawson's fiancé Ryland Adams speaks out about Dawson's old, offensive content
- Shane Dawson's soon-to-be sister-in-law Morgan Adams spoke out about his old racist videos: 'I don't even recognize that person'
- YouTuber Joey Graceffa is coming under fire for old blackface videos with Shane Dawson