Sephora is allowing itsBeauty Insider members to turn their points intodonations that support the National Black Justice Coalition.- The civil-rights organization is dedicated to empowering black members of the LGBTQ community, as well as ending racism, homophobia, and stigma.
- Five-hundred points equals a $10 donation, 1,000 points equals a $20 donation, and 1,500 points equals a $30 donation.
- According to Twitter users who have donated, you can make multiple donations using the rewards points.
Sephora is helping its shoppers support the black community through its Beauty Insider rewards program.
On Monday, Twitter users began posting about a new feature they discovered on the retailer's website: a section of the Beauty Insider Rewards Bazaar that allows you to turn your earned points into donations towards the National Black Justice Coalition.
Five-hundred points equals a $10 donation, 1,000 points equals a $20 donation, and 1,500 points equals a $30 donation.
—mr talk (@maybebria) June 2, 2020
People who have donated say that if you have more than 1,500 points you'd like to transfer, you can do so through multiple donations.
—Ashley Nicole C. (@ashleyysoul) June 2, 2020
The National Black Justice Coalition (NBJC) is a civil-rights organization dedicated to empowering "black lesbian, gay, bisexual, transgender, queer and same-gender loving (LGBTQ/SGL) people, including people living with HIV/AIDS," according to its website. The group also fights to end racism, homophobia, and harmful stigmas.
"As America's leading national black LGBTQ/SGL civil rights organization focused on federal public policy, NBJC has accepted the charge to lead black families in strengthening the bonds and bridging the gaps between the movements for racial justice and LGBTQ/SGL equality," the organization's website says.
In a statement sent to Insider, a Sephora representative explained the aim of the company's new reward option.
"We are deeply saddened by the recent loss of George Floyd and the pain experienced by African Americans and communities of color across America," Sephora's statement said. "We believe unequivocally that Black Lives Matter and we are committed to using our platforms and resources to stand against racism and injustice, to amplify Black voices, and celebrate the beauty and diversity of Black lives."
"With our points-to-dollars donation program, which begins with support of the National Black Justice Coalition, we want to support organizations that provide critical aid in our communities and provide a way for our clients to participate in Sephora's larger giving initiatives, and direct the power and breadth of our community to support their work," the statement continued.
Additionally, the representative said: "We are also proud to have given more than $1 million to support organizations in our communities, like National CARES Mentoring Movement, the Center for Urban Families, the NAACP, the National Black Justice Coalition, and the National Black Coalition on Black Civic Participation Black Women's Roundtable, all of which are building up Black communities and leading the fight for racial justice and equity. This is not the beginning of our work and will not be the end. We stand in solidarity with our Black employees, colleagues, friends and the community."
Those wishing to donate their points will first need to log into their Beauty Insider account. From there, they should head to the Rewards Bazaar, where donations are listed amongst free samples.
From there, you'll need to add the amount of points you'd like to donate to your cart, and click "checkout." Afterwards, you should receive an order confirmation.
You do not need to make a purchase to donate your points.
In recent years, Sephora has taken multiple actions to ensure its stores are inclusive and welcoming to everyone wishing to shop there. In June 2019, for example, Sephora temporarily closed its stores for one day to hold inclusion workshops for employees.
The company also launched its We Belong to Something Beautiful campaign that year to continue evolving "store
practices and policies to best serve all of our clients, while continuing our company-wide training and development effort," according to Sephora's website.
This most recent update to Sephora's rewards program comes days after protests broke out across the US in demand of justice for the recent deaths of George Floyd, Ahmaud Arbery, Breonna Taylor, and other members of the black community.
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