See before and after photos of an old hotel being transformed into an example of Hilton's new brand for budget travelers

The before and after of Spark by Hilton hotel.Hilton

• In January, Hilton unveiled Spark by Hilton, a new hotel brand for economy travelers.
• Instead of building new properties, existing hotels will be converted into Spark by Hilton locations.

Hospitality giant Hilton is pulling the rug out from under old hotel rooms. Literally.

Hilton

In January, Hilton unveiled its 19th brand, Spark by Hilton.

Hilton

Unlike the hospitality giant's Waldorf Astorias and Conrad Hotels, this new brand was created to attract economy travelers …

The Waldorf Astoria      Noë & Associates/The Boundary

… a segment that has "grown dramatically but lacks consistency," according to Hilton.

Hilton

Source: Insider

But instead of building out new hotels, the upcoming brand is taking a page out of Margaritaville's playbook by converting existing properties ...

Hilton

Source: Insider

... into these contemporary Spark getaways as shown in the before (left) and after (right) photos below.

Hilton

Most of these properties will likely come from competing brands or small independent owners, Alissa Kless, Spark by Hilton's brand leader, told Insider in an emailed statement.

Hilton

"The cost-effective conversion brand … allows developers to extend the value of their investment, delivering an attractive option for current owners and the opportunity to attract new owners," Kless said.

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She estimates the conversion cost will be "in the low $20,000" per room including interior and exterior renovations …

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… which could take between five to seven months to complete.

Hilton

Most of the renovation will be focused in the guest rooms with some additional emphasis on the exterior and communal spaces.

Hilton

Gone are the dated carpets, old wood accents, and beige walls.

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The Spark by Hilton refresh will include modern furniture, clean designs, and a brighter feel with plenty of natural light.

Hilton

As for the exterior, travelers can expect a new paint job and graphic.

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Despite being a budget brand, Spark hotel rooms will still have plenty of amenities like a refrigerator, adjustable desk, and open closet.

Hilton

The common spaces will also have a 24-hour market, seating, and communal tables for the complimentary bagel bar diners.

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The first few locations will open this year with another over "200 deals in various stages of development," Kless said.

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Locations will be announced soon with rooms starting in the mid $80s to low $90s price range.

Hilton