Rivian is taking aim at Tesla with the R2, a smaller and more affordable SUV that will compete with the Model Y.
The two vehicles will go head-to-head in the mass-market electric SUV segment, with matching starting prices of around $45,000 and battery ranges of around 300 miles.
The Model Y will be stiff competition for Rivian's R2.
Tesla's mass-market SUV has been a massive success for Elon Musk's EV company since its launch in 2020, with Model Y and its smaller counterpart, the Model 3, leading the company's global sales last year at 1.7 million deliveries.
Set to arrive in 2026, the R2 is showing up at a critical time for Rivian. The company has struggled with the launch of its R1 products, and a more unforgiving economic environment has led to a few rounds of layoffs in the past year.
Here's how Rivian's R2 stacks up against its top competitor, the Tesla Model Y.