Richard Branson's Virgin Hotels opened its newest location in New York City with rooms starting at almost $600 see inside

A hotel room inside Virgin Hotels' new New York City location.Brittany Chang/Insider

• Richard Branson's latest Virgin Hotels property has opened in New York City.
• This is the brand's seventh location as the hotel chain continues its US expansion.

Richard Branson doesn't spend all of his time in the thick of the billionaire space race. Sometimes, he's busy opening new hotels too.

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Virgin Hotels' latest property in New York City has officially begun welcoming guests.

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The hotel, which is on Broadway, is still wrapping up final construction projects and ironing out kinks ahead of its grand opening in the spring.

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But many of the guest rooms and common spaces are now accommodating the first batch of visitors.

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And its 9,000 square feet of event and meeting spaces already have hosted a handful of public events, including designer Peder Cho's New York Fashion Week debut.

Virgin Hotels

Source: Forbes

Let's take a look around New York City's latest hotel with a cheeky Virgin flair.

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The sprawling property is located in the thick of Midtown Manhattan just a short walk from Koreatown, the Empire State Building, and Penn Station.

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This centralized location means the hotel's event spaces and guest rooms have sweeping views of the city and unobstructed sights of the Empire State Building.

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Inside, the 460 guest rooms and suites all have floor-to-ceiling windows, stylish red Smeg brand mini-refrigerators …

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… and a "dressing room" that separates the vanities, closets, and bathroom from the bedroom.

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Like any modern smart home, features like the lights and thermostat can be adjusted with Virgin Hotels' app, Lucy.

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These rooms start at 277 square feet, which pales in comparison to the crown jewel 2,800-square-foot duplex penthouse, aptly named Sir Richard's Flat.

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Now, onto the publicly accessible spaces and amenities.

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Hotels in New York City aren't just for travelers. Here, hotel lounges and bars are often filled with a mix of travelers and locals.

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And Virgin Hotels seems to be priming itself for just that.

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Both guests and locals can visit the Everdene, a 4,000-square-foot multi-room hub filled with food, beverages, and lounges.

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During the day, guests can take a yoga class in the outdoor Conservatory.

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And at night, they can sip on a cocktail in the "Shag Room" lounge while listening to the live DJ.

Virgin Hotels

Virgin's properties — whether it be hotels, cruises, or planes — all have a modern flair with splashes of its iconic red color.

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Source: Insider, Insider

Here, it's not just a splash: It's a dramatic red staircase that connects the third-floor Everdene to the upstairs pool and restaurant, still under construction.

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The hotel's outdoor heated pool will be exclusive to guests.

Virgin Hotels

But its indoor counterpart — a lounge with a tropical flair — is open to both guests and the public.

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Nightly rates for Branson's latest hotel currently start at $595 a night.

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Virgin Hotels has seven locations around the world in destinations like Dallas, Edinburgh, United Kingdom, and now New York City.

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Its next hotel will open in Glasgow later this year.

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And over the horizon, the brand plans to open new properties in Miami and Denver in 2025.

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Source: Virgin Hotels