Ram's electric rival to the Ford Lightning and Tesla Cybertruck is coming next year see the 1500 REV
Tim Levin
The Ram 1500 REV electric pickup truck.Ram
- Ram unveiled the 1500 REV, its first electric pickup truck.
- The truck made its debut in a Super Bowl ad about "premature electrification."
Ram used a risqué Super Bowl ad on Sunday to reveal its very first electric pickup truck: The 1500 REV.
The Ram 1500 REV electric pickup truck. Ram
Filmed in the style of a parody pharmaceutical ad, the commercial was all about a made-up condition called "premature electrification," which Ram certainly doesn't suffer from.
The Ram 1500 REV electric pickup truck. Ram
By the time the REV goes on sale in late 2024, it'll enter an electric pickup market already crowded with rivals like the Ford F-150 Lightning, Chevrolet Silverado EV, and — maybe — the Tesla Cybertruck.
The Ram 1500 REV electric pickup truck. Ram
Ram on Sunday revealed what the 1500 REV will look like, but details are still scant.
The Ram 1500 REV electric pickup truck. Ram
Much like Ford and its Lightning — and unlike Elon Musk's wacky truck — Ram didn't try to reinvent the wheel here.
The Ram 1500 REV electric pickup truck. Ram
The REV looks a lot like one of RAM's gas-powered trucks, but with some styling updates.
The Ram 1500 REV electric pickup truck. Ram
In front and in back, the REV gets sleek, futuristic lights. But other than that, the REV looks pretty conventional.
The Ram 1500 REV electric pickup truck. Ram
It lacks the wild, exaggerated design of the concept truck Ram showed off in January.
The Ram 1500 Revolution concept. Ram
Ram piled on the screens inside, including both a main display and another one for the passenger.
The Ram 1500 REV electric pickup truck. Ram
But the REV has plenty of regular buttons, knobs, and switches, too, which traditional truck buyers will surely appreciate.
The Ram 1500 REV electric pickup truck. Ram
Even if the REV lacks the concept's third-row jump seats and other quirks, the truck brings features to the table that don't exist in regular pickups.
The Ram 1500 REV electric pickup truck. Ram
Like its competitors, it'll offer extra weatherproof storage space in the form of a front trunk.
The Ram 1500 REV electric pickup truck. Ram
It'll be able to serve as a backup energy source when the power goes out, Ram says.
The Ram 1500 REV electric pickup truck. Ram
When it comes to range, pricing, and other specifications, Ram is staying quiet for now.
The Ram 1500 REV electric pickup truck. Ram
All it's said is that the truck will "push past the competition in areas customers care about the most: range, payload, towing and charge time."
The Ram 1500 REV electric pickup truck. Ram
For $100, customers can join a membership program that will allow them to place a preorder when the time comes.
The Ram 1500 REV electric pickup truck. Ram
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