Prince Harry asked his new coworkers not to address him by his royal title

• Prince Harry doesn't want to be addressed by his royal title at his new job BetterUp.
• The company's chief executive says the royal has asked to be called by his first name.

Prince Harry has dropped his "Duke of Sussex" and "Prince" titles in his new role as a Chief Impact Officer at BetterUp.

The company's CEO Alexi Robichaux told Reuters that the royal - who has been in the role for a couple of months - likes to be addressed by his first name.

"In the workplace, he likes to be called Harry. He's a colleague, he's a partner, and so we address him as Harry," Robichaux said. "And it's kind of surreal, to be honest, when you sit down with him, just how approachable he is. Obviously there's a stateliness and he's very dignified, but he is very accessible, very genuine, very humble."

In another interview with BBC News, Robichaux praised Harry's work ethic. He said the royal has an "incredible attitude and he is filled with energy and enthusiasm."

The prince's role at the Silicon Valley mental health and coaching startup will involve public advocacy on topics related to mental health, Insider's Armani Syed previously reported.

Harry will take on the role as a private citizen, having stepped down from official royal duties in March last year to pursue financial independence.

It isn't the first time the duke has dropped his royal title. He asked to be introduced as "just Harry" at a sustainable-tourism summit last year, shortly after announcing his "step back" from the royal family.

His full name is His Royal Highness Henry Charles Albert David Duke of Sussex, as was written on baby Archie's birth certificate.

While Harry and Meghan Markle stopped using their HRH titles in April last year, they obtained their "duke" and "duchess" titles.

The couple do not technically have last names. They do not use the royal family's official last name, "Mountbatten-Windsor," although they gave this name to their son Archie Harrison.