Prepare to pay up to $17,000 over MSRP for these 15 cars with the worst dealer markups, including the Jeep Wrangler and Porsche Cayenne
Tim Levin
- Buying a car has always been a big purchase, but it's become especially hard on the wallet during the pandemic.
- Dealers are asking thousands above MSRP for popular models from Ford, Jeep, and others.
Almost three years into the global pandemic, some impacts of the virus are still raging, including extraordinarily high prices for new cars.
On average, dealers are asking 10% above MSRP for new vehicles, according to a recent study by the car-shopping website iSeeCars. Compare that to pre-pandemic times, when salespeople would hand out aggressive discounts to move cars off of their lots.
Source: iSeeCars
But that's not the worst of it. The analysis found that some of the most popular cars are being listed for up to 24% over suggested sticker price.
That means if you want a hot model like a Jeep Wrangler, Porsche Cayenne, or Ford Bronco, you'll need to shell out thousands — sometimes almost $17,000 — more than those brands think their cars are worth.
Parts shortages have stunted vehicle production worldwide, leaving US dealers with millions fewer cars to sell.
According to the basic laws of supply and demand, they're now able to charge top dollar for the vehicles they have in stock. And buyers are paying up.
See the 15 models priced the highest above MSRP below. They're ranked based on the percentage over sticker that dealers are asking.
15. Genesis GV80
Asking price: 18% or $10,124 above MSRP
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14. Ford Maverick
Asking price: 18.4% or $4,614 above MSRP
13. Jeep Gladiator
Asking price: 18.5% or $8,478 above MSRP
12. Lexus RX 350L
Asking price: 18.8% or $9,423 above MSRP
11. Mini Hardtop
Asking price: 18.8% or $5,426 above MSRP
10. Mercedes-Benz GLB
Asking price: 19% or $7,650 above MSRP
9. Chevrolet Corvette
Asking price: 19.5% or $14,697 above MSRP
8. Porsche Cayenne
Asking price: 19.6% or $16,750 above MSRP
7. Cadillac CT5
Asking price: 19.9% or $8,335 above MSRP
6. Jeep Wrangler Unlimited (four-door)
Asking price: 20% or $8,877 above MSRP
5. Ford Bronco
Asking price: 21.6% or $8,697 above MSRP
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4. Lexus RX450h
Asking price: 21.9% or $10,847 above MSRP
3. Genesis GV70
Asking price: 22.4% or $10,278 above MSRP
2. Porsche Macan
Asking price: 23.1% or $14,221 above MSRP
1. Jeep Wrangler
Asking price: 24.4% or $8,433 above MSRP
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