Photos show Miami Beach's new celebrity-owned, Instagram-worthy hotel that feels like a step back in time to the city's Art Deco age

Singer Pharrell Williams and nightlife entrepreneur David Grutman have opened a new hotel in Miami Beach inspired by the city's iconic Art Deco architecture.Alice Gao

• South Beach's The Goodtime Hotel is inspired by Miami's iconic Art Deco architecture.
• The retro-looking hotel is the brainchild of "Happy" singer Pharrell Williams and entrepreneur David Grutman.
• It's full of cheery details like animal-print bathrobes in every suite and a pink-striped pool deck.

"Happy" singer Pharrell Williams and nightlife entrepreneur David Grutman have opened a seven-story, highly Instagrammable hotel in Miami Beach inspired by the city's iconic architecture.

Pharrell Williams (left) and David Grutman (right) at The Goodtime Hotel pool area.      Alice Gao

Source: The Goodtime Hotel

Called The Goodtime Hotel, it opened on April 15 and spans an entire city block along Washington Avenue in Miami's South Beach. This is the first hotel venture for both Williams and Grutman and was five years in the making, a representative for the hotel told Insider.

An arrow points to the location of The Goodtime Hotel on Washington Avenue in Miami's South Beach.      Google Maps

Source: The Goodtime Hotel

The hotel reinterprets South Beach's 1930s Art Deco style, which is known for details like decorative panels, porthole windows, pastel colors, and tropical motifs, according to the Miami Design Preservation League and Greater Miami Convention & Visitors Bureau.

Colorful buildings line Ocean Drive in Miami's Art Deco Historic District in February 2016.      Jeffrey Greenberg/Universal Images Group via Getty Images

Source: Miami Design Preservation League, Greater Miami Convention & Visitors Bureau

Williams and Grutman told Ocean Drive magazine that they wanted to revitalize the area’s street known as Washington Avenue, which was once a lively hotspot for businesses and nightclubs in the ’90s.

Left to right: David Grutman, Mayor of Miami Francis X. Suarez, and Pharrell Williams attend the Inter Miami CF Season Opening Party at The Goodtime Hotel on April 16, 2021.      Johnny Louis/WireImage

Source: Ocean Drive

Williams - who owns a home in nearby Coral Gables - and Grutman both envisioned a space where guests can experience "hedonistic revelry and laid-back rest and relaxation," a hotel representative told Insider in a statement.

Aerial view of The Goodtime Hotel overlooking the third-floor pool area.      Alice Gao

Source: Real Deal

Walking into the hotel, visitors pass through an airy entryway filled with tropical plants.

Visitors enter the hotel through an atrium.      Alice Gao

Source: The Goodtime Hotel

Past the entranceway is the lobby, which feels like a step back in time with its hand-painted murals, Art Deco-era plasterwork, and fringed lamps.

The hotel lobby features floor-to-ceiling murals.      Alice Gao

Source: The Goodtime Hotel

Throughout the hotel, jungle and animal prints abound in a nod to the Tropical Deco decor of the 1930s.

A seating area in the lobby.      Alice Gao

Source: The Goodtime Hotel

The centerpiece of the hotel is Strawberry Moon, a 30,000-square-foot pool area with pastel-pink tiled walkways and larger-than-life palm-leaf sculptures.

A pink-striped tile walkway runs between two pools in the Strawberry Moon pool area.      Alice Gao

Source: The Goodtime Hotel

The hotel is distinct from others in the area, Architectural Digest reported, in that it emphasizes daytime over nighttime experiences.

Close-up of Strawberry Moon's pool bar.      Alice Gao

Source: Architectural Digest

At Strawberry Moon, guests can relax under cabanas with scalloped fringe awnings while enjoying Mediterranean fare and cocktails from the nearby restaurant and bar.

Poolside cabanas offer privacy and shade.      Alice Gao

Source: The Goodtime Hotel

Later, they can head to the indoor-outdoor rooftop fitness area outfitted with a futuristic-looking jungle gym and Peloton bikes.

The hotel's rooftop features an outdoor Jungle Gym.      Alice Gao

Source: The Goodtime Hotel

To end the day, guests can unwind in the peach-toned library filled with whimsical touches like a parrot-themed lamp and bright pink sofa.

The library is decorated in multiple shades of pink.      Alice Gao

Source: The Goodtime Hotel

The hotel's whimsical design extends to its 266 guest rooms, which have rotary phones, leopard-print benches, and leopard-print bathrobes. Rates start at $362 per night at the time of writing.

Guest rooms come with pastel rotary phones.      Alice Gao

Source: The Goodtime Hotel

The hotel's interior designer Ken Fulk told Architectural Digest that each room's pastel details help create a fun atmosphere. "How can you go to the pool and put on a pink leopard-print robe-or look at the pool and see people in a series of pink leopard robes-and not smile? That, to me, is happy!" he told the magazine.

A leopard-print bathrobe hangs in a guest bathroom.      Alice Gao

Source: Architectural Digest