scorecardPhotos of Milan's first 2 fashion shows since the pandemic started offer a glimpse of what the future of runways might look like
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Photos of Milan's first 2 fashion shows since the pandemic started offer a glimpse of what the future of runways might look like

Joey Hadden   

Photos of Milan's first 2 fashion shows since the pandemic started offer a glimpse of what the future of runways might look like
Etro and Dolce & Gabbana held outdoor fashion shows in Italy amid the coronavirus pandemic.REUTERS/Alessandro Garofalo
  • Two fashion brands, Etro and Dolce & Gabbana, held their shows in-person during Milan Digital Fashion Week, Reuters reported.
  • Both shows took place outdoors with a limited crowd on July 15. Dolce & Gabbana's guests were asked to stay about three feet apart, and Etro's chairs were arranged about six feet apart from one another.
  • Guests were also asked to wear masks and required to get temperature checks upon arrival.
  • Photos of these two events show what the future of fashion shows might look like in the coronavirus era.

While most of Milan had a digital fashion week, two noted Italian clothing brands, Etro and Dolce & Gabbana, held in-person fashion shows on July 15, per Reuters.

While most of Milan had a digital fashion week, two noted Italian clothing brands, Etro and Dolce & Gabbana, held in-person fashion shows on July 15, per Reuters.
Model Taylor Hill presents a creation from the Etro Spring/Summer 2021 Men's collection and Women's pre-collection in Milan, Italy, on July 15, 2020.      REUTERS/Alessandro Garofalo

Source: Reuters

Photos from the two events show how fashion shows might change because of the coronavirus pandemic.

Photos from the two events show how fashion shows might change because of the coronavirus pandemic.
A model and dressers are seen backstage on July 15, 2020.      REUTERS/Alessandro Garofalo

Etro's show took place at the Four Seasons Hotel, and it was live-streamed on the brand's website and social media platforms.

Etro
Models are seen backstage during Milan Digital Fashion Week on July 15, 2020.      REUTERS/Alessandro Garofalo

Source: Bustle, Reuters, Etro

Guests had their temperatures checked upon arrival. They weren't required to wear face masks, Bustle reported, but many did.

Guests had their temperatures checked upon arrival. They weren
Guests are seen at the end of the Etro show at the Four Seasons hotel on July 15, 2020.      REUTERS/Alessandro Garofalo

Source: Bustle

Models displayed their looks outdoors, and the guests sat at least six feet apart.

Models displayed their looks outdoors, and the guests sat at least six feet apart.
People attend the Etro show at the Four Seasons hotel on July 15, 2020.      REUTERS/Alessandro Garofalo

Source: Bustle

Backstage photos show workers wearing face masks while prepping models for the runway.

Backstage photos show workers wearing face masks while prepping models for the runway.
Models and dressers backstage at the Etro show at the Four Seasons hotel on July 15, 2020.      REUTERS/Alessandro Garofalo

Models didn't wear masks while walking down the runway.

Models didn
A model presents a creation on July 15, 2020.      REUTERS/Alessandro Garofalo

Source: Etro

South of Milan, models in Dolce & Gabbana's in-person show didn't wear face masks during the catwalk either ...

South of Milan, models in Dolce & Gabbana
Models present creations from the Dolce & Gabbana Spring/Summer 2021 men's collection on July 15, 2020.      REUTERS/Alessandro Garofalo

... but the designers did. Domenico Dolce and Stefano Gabbana wore face masks as they walked at the end of the show.

... but the designers did. Domenico Dolce and Stefano Gabbana wore face masks as they walked at the end of the show.
Italian designers Domenico Dolce and Stefano Gabbana acknowledge the applause at the end of their show on July 15, 2020.      REUTERS/Alessandro Garofalo

The show was held at Milan's Humanitas University, where Dolce & Gabbana is contributing to coronavirus research, Reuters reported.

The show was held at Milan
Scientific Director of Humanitas, Alberto Mantovani, speaks next to Italian designers on July 15, 2020.      REUTERS/Alessandro Garofalo

Source: Reuters

Normally, these fashion shows would include about 500 audience members, according to Reuters estimates.

Normally, these fashion shows would include about 500 audience members, according to Reuters estimates.
Models present creations from the Dolce & Gabbana Spring/Summer 2021 men's collection on July 15, 2020.      REUTERS/Alessandro Garofalo

Source: Reuters

But during the pandemic, only 260 guests were present, per The Guardian.

But during the pandemic, only 260 guests were present, per The Guardian.
Models present creations from the Dolce & Gabbana Spring/Summer 2021 men's collection on July 15, 2020.      REUTERS/Alessandro Garofalo

Source: The Guardian

Like the Etro show, Dolce & Gabbana guests had their temperatures checked upon arrival and were asked to wear masks throughout the event. They were also asked to keep three feet distance from other patrons.

Like the Etro show, Dolce & Gabbana guests had their temperatures checked upon arrival and were asked to wear masks throughout the event. They were also asked to keep three feet distance from other patrons.
People wearing protective face masks attend the Dolce & Gabbana show on July 15, 2020.      REUTERS/Alessandro Garofalo

"Slowly we have to start over, totally respecting the safety regulations in force," Dolce told The Guardian. "To us the live fashion show is fundamental, it's part of the dream."

"Slowly we have to start over, totally respecting the safety regulations in force," Dolce told The Guardian. "To us the live fashion show is fundamental, it
Models present creations from the Dolce & Gabbana Spring/Summer 2021 men's collection on July 15, 2020.      REUTERS/Alessandro Garofalo

Source: The Guardian

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