- People who earn less than $75,000 are most eager to visit
Disney , according to an Insider poll. - However, Disney
theme parks are quickly becoming too expensive for the middle class. - Those with yearly incomes over $150,000 were the least interested in taking a Disney vacation.
It's no secret that Disney vacations become increasingly expensive each year. Still, diehard fans - especially those in the middle class - are eager to visit the company's theme parks.
According to a new Insider poll, people who make less than $75,000 per year are the most likely to consider visiting Disney destinations.
However, as Insider has previously reported, the theme-giant has become too expensive for the average American family - meaning some of the company's biggest fans can't afford a trip.
Insider's survey was done through SurveyMonkey among 1,086 respondents, with a 3% margin of error. It ran on May 13, 2021.
Survey participants were first asked, "Would you visit a Disney theme park this year?"
Of those who said they either "definitely would" or "probably would" take a Disney vacation, 222 were respondents who said they have a yearly income of $75,000 or less. But when it came to participants who said they earn more than $75,000 per year, only 109 respondents said they "definitely" or "probably" would visit.
- Specifically, those who said they earn between $50,000 and $74,999 per year were seemingly the most eager to visit Disney.
- Those who said they earn between $25,000 to $49,999 per year were the second largest group to say they'd consider visiting a Disney park this year.
- People who said their yearly income is between $150,000 and $199,999 were the least interested in visiting Disney destinations this year, with only eight respondents saying they "definitely would" or "probably would" visit.
As Daryl Austin previously reported for Insider,
Unfortunately for fans, these sky-high prices are seemingly the result of more than inflation.
According to The Wall Street Journal, Disney World increased ticket prices at roughly double the rate of inflation throughout the 2010s. While the theme park's reasons for doing so vary, as reported by Reader's Digest, it's clear that Disney aims to be the ultimate vacation spot.
"Disney does not like to lose - not just lose, Disney doesn't even like to compete," Robert Niles, the founder of Theme Park Insider, previously told Business Insider. "Disney wants to dominate its competition."
Insider's recent poll also found that hundreds of Americans say they won't consider visiting a Disney park this year because it's too expensive. Of course, safety concerns relating to COVID-19 are still high among Disney fans, but more people said they can't justify the expenses of a Disney vacation.
Specifically, more than 50% of respondents both with children and without said they feel Disney vacations are too expensive "in general" to warrant a trip. Another 32% of participants with children said they'd like to visit a Disney property but can't afford to.
SurveyMonkey Audience polls from a national sample balanced by census data of age and gender. Respondents are incentivized to complete surveys through charitable contributions. Generally speaking, digital polling tends to skew toward people with access to the internet. SurveyMonkey Audience doesn't try to weight its sample based on race or income. Polling data collected 1,086 respondents May 13, 2021, with a 3 percentage point margin of error.