People are pointing out how a Boohoo model looks different in photos she took at home that show her 'real curves and stretch marks'

• On June 14, a woman named Lisa Evans used Facebook to praise UK clothing retailer Boohoo for casting models with "real curves and stretch marks" in its advertisements.
• In response to her post, many people thanked the brand for its inclusivity efforts, and pointed out that the photos were seemingly taken by the model, Anna Fritzdorf, at her home.
• Others, however, said they recognized Fritzdorf from other photos on the brand's website, and questioned why her stretch marks were seemingly edited out of studio-quality shots after comparing them.
• In a statement sent to Insider, a representative for Boohoo said that while it now has a policy not to retouch things like scars and stretch marks, some photos on the brand's website were taken before the policy existed.
• The brand appeared to stop retouching photos in this way in 2018.

A set of photos from UK-based clothing retailer Boohoo has sparked a conversation after social-media users noticed one model looked different in pictures that she had seemingly taken herself at home next to studio-quality images on the brand's website.

On June 14, a woman named Lisa Evans took to Facebook with two screenshots from the brand's website, both of which showed model Anna Fritzdorf wearing a yellow camisole and matching thong. Unlike studio-quality photos from the brand, these newer images appear to have been taken by the model herself at home.

Above the images, Evans wrote: "WELL DONE BOOHOO FOR USING MODELS WITH REAL CURVES & STRETCH MARKS."

While many commenters have since thanked Boohoo for using such photos and casting models with more than one body type, others have pointed out that these at-home images appear to have been edited less than photos of Fritzdorf taken in a studio.

"But they airbrush her photos on the website — we spend enough time on it to know," one Facebook user wrote, including a screenshot of the model wearing a pink bathing suit.

Another Facebook user shared a photo of Fritzdorf in a leopard-print set, and wrote: "Ain't this the same female they've edited to remove her stretch marks?"

In a statement sent to Insider, a representative for Boohoo said there are differences between both sets of photos because some images on the brand's website were taken years before it had a photo-editing policy in place.

"At Boohoo, we celebrate the beauty of women regardless of their shape, size, and so-called 'imperfections,'" the representative said. "As such, a few years ago we introduced a policy not to retouch 'imperfections' such as stretch marks, scars, etc."

"I believe the shots used for comparison were from some years ago before the policy was introduced," they continued. "In-house professional studio lighting can minimize the look of stretch marks, which you won't get on 'at-home' shoots, as they are all shot in natural light. We love how our models look at home and are delighted with the positive response this is getting from our followers."

The Boohoo representative did not immediately respond to Insider's request for further comment when asked when this policy was put in place, and whether it plans to remove or replace photos taken before that appear on its website.

However, Boohoo seemingly began to use non-edited photos of models back in 2018. At the time, a Facebook user pointed out that a woman modeling one of the brand's swimsuits had stretch marks, and her post got thousands of likes across social media.

Boohoo is one of numerous brands that has announced in recent years that it will not edit scars, stretch marks, and other natural body features in its advertisements.

In 2014, for example, lingerie brand Aerie announced that it would no longer alter images of its models' bodies in online photos and store advertisements. Dove, on the other hand, has taken the "Dove Real Beauty Pledge" as a promise to cast everyday women in place of models throughout its advertisements, all of which have not been retouched, according to the brand's website.

Representatives for Anna Fritzdorf did not immediately respond to Insider's request for comment.

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