Nobu is rapidly expanding its hotel business with 5 new locations this year — see its latest property starting at $430 a night

Brittany ChangFeb 3, 2023, 00:05 IST

Nobu Hotel Marrakech.Nobu Hotels

Nobu Hospitality will open five new hotels around the world this year.
The group now has 18 projects in the works, which would more than double its number of locations.

If you've ever read tabloids or Los Angeles restaurant guides, you're probably familiar with famed restaurant Nobu.

Nobu in Malibu, California.Donato Sardella/Contributor/Getty Images

Celebrities aren't shy about their love for the Japanese restaurant, which now has locations around the world from Malibu, California to Jeddah, Saudi Arabia

Sushi at Nobu Downtown.Sarah Jacobs/Business Insider

But the Nobu brand — founded by Chef Nobu Matsuhisa, actor Robert De Niro, and film producer Meir Teper — isn't just known for its sashimi and black cod with miso.

Nobu Matsuhisa at the opening of Nobu at Paris Las Vegas in 2022.David Becker/Getty Images for Caesars Entertainment

But the Nobu brand — founded by Chef Nobu Matsuhisa, actor Robert De Niro, and film producer Meir Teper — isn't just known for its sashimi and black cod with miso.

It also has a collection of global hotels.

Nobu Hotel Marrakech.Nobu Hotels

And soon, these properties could be just as recognizable as its restaurant counterparts.

Nobu Los Cabos in Cabo San Lucas, Mexico.Emi Teruya for Insider

The famed Japanese eatery began venturing into the hotel business in 2013 with the opening of its 182-room Nobu Hotel Caesars Palace in Las Vegas.

Caesars Palace President Gary Selesner, actor and Nobu cofounder Robert De Niro, chef and Nobu cofounder Nobu Matsuhisa, Nobu cofounder Meir Teper, and Nobu Hospitality Group CEO Trevor Horwell at the opening of Nobu Hotel Restaurant and Lounge in Las Vegas.Ethan Miller/Getty Images for Nobu Hotel

A decade later, the chain now has 16 locations around the world from London to Warsaw.

Nobu Matsuhisa at Nobu Hotel Miami Beach in 2016.Ben Gabbe/Getty Images for Nobu Hotel Miami Beach

And this growth isn't stopping. When all of its in-progress developments are complete, Nobu Hotels will have doubled its portfolio to 33 open locations.

Nobu Hotel Marrakech.Nobu Hotels

The hospitality company currently has 18 projects in its pipeline that will open over the next few years in locations like Tulum, Mexico, Orlando, Florida, and Danang, Vietnam.

Nobu Hotel Marrakech.Nobu Hotels

The hospitality company currently has 18 projects in its pipeline that will open over the next few years in locations like Tulum, Mexico, Orlando, Florida, and Danang, Vietnam.

This mass growth begins this year. In 2023, Nobu Hotels wants to open five new locations.

Nobu Hotel Marrakech.Nobu Hotels

By the end of 2023, travelers will be able to stay in Nobu Hotels in Rome; Atlantic City, New Jersey; San Sebastian, Spain; and Toronto.

Nobu Hotel Marrakech.Nobu Hotels

And on Monday, Nobu launched its first new hotel of this year in Marrakech, Morocco.

Nobu Hotel Marrakech.Nobu Hotels

This new property is the brand's first hotel in Africa.

Nobu Hotel Marrakech.Nobu Hotels

Inside, it's a fusion of Marrakech's local art and culture with Nobu's recognizable modern Japanese flair.

Nobu Hotel Marrakech.Nobu Hotels

The hotel houses 71 suites across three floors.

Nobu Hotel Marrakech.Nobu Hotels

These hotel rooms span from its 44 495-square-foot junior suites to its one almost 2,370-square-foot Nobu suite penthouse.

Nobu Hotel Marrakech.Nobu Hotels

And it wouldn't be a Nobu hotel without a Nobu restaurant and bar …

Nobu Hotel Marrakech.Nobu Hotels

… which accompanies another rooftop restaurant serving local food and sushi, of course.

Nobu Hotel Marrakech.Nobu Hotels

This rooftop is also where guests will find a circular outdoor pool with panoramic views of the city.

Nobu Hotel Marrakech.Nobu Hotels

But for a more relaxing retreat, Nobu Hotels Marrakech also has the brand's largest spa, which spans about 2,370 square feet.

Nobu Hotel Marrakech.Nobu Hotels

This luxury will run travelers at least $430 a night.

Nobu Hotel Marrakech.Nobu Hotels

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Nobu is rapidly expanding its hotel business with 5 new locations this year &mdash; see its latest property starting at $430 a night

If you've ever read tabloids or Los Angeles restaurant guides, you're probably familiar with famed restaurant Nobu.

Celebrities aren't shy about their love for the Japanese restaurant, which now has locations around the world from Malibu, California to Jeddah, Saudi Arabia

But the Nobu brand — founded by Chef Nobu Matsuhisa, actor Robert De Niro, and film producer Meir Teper — isn't just known for its sashimi and black cod with miso.

It also has a collection of global hotels.

And soon, these properties could be just as recognizable as its restaurant counterparts.

The famed Japanese eatery began venturing into the hotel business in 2013 with the opening of its 182-room Nobu Hotel Caesars Palace in Las Vegas.

A decade later, the chain now has 16 locations around the world from London to Warsaw.

And this growth isn't stopping. When all of its in-progress developments are complete, Nobu Hotels will have doubled its portfolio to 33 open locations.

The hospitality company currently has 18 projects in its pipeline that will open over the next few years in locations like Tulum, Mexico, Orlando, Florida, and Danang, Vietnam.

This mass growth begins this year. In 2023, Nobu Hotels wants to open five new locations.

By the end of 2023, travelers will be able to stay in Nobu Hotels in Rome; Atlantic City, New Jersey; San Sebastian, Spain; and Toronto.

And on Monday, Nobu launched its first new hotel of this year in Marrakech, Morocco.

This new property is the brand's first hotel in Africa.

Inside, it's a fusion of Marrakech's local art and culture with Nobu's recognizable modern Japanese flair.

The hotel houses 71 suites across three floors.

These hotel rooms span from its 44 495-square-foot junior suites to its one almost 2,370-square-foot Nobu suite penthouse.

And it wouldn't be a Nobu hotel without a Nobu restaurant and bar …

… which accompanies another rooftop restaurant serving local food and sushi, of course.

This rooftop is also where guests will find a circular outdoor pool with panoramic views of the city.

But for a more relaxing retreat, Nobu Hotels Marrakech also has the brand's largest spa, which spans about 2,370 square feet.

This luxury will run travelers at least $430 a night.

Nobu is rapidly expanding its hotel business with 5 new locations this year — see its latest property starting at $430 a night