The Bowlus Bespoke Customized Endless Highways Performance Edition.Neiman Marcus
- Neiman Marcus has teamed up with Bowlus Road Chief to unveil a Bowlus Endless Highways Bespoke Performance Edition travel trailer for the luxury department store's 2020 Fantasy Gifts.
- This unveiling comes at a fortuitous time: travel trailer, as well as camper van and RV, shipments have continued to skyrocket amid the coronavirus pandemic.
- The $255,000 bespoke home on wheels gives Neiman Marcus customers the opportunity to work with Bowlus Road Chief's CEO and chief designer Geneva Long to create a custom interior.
Neiman Marcus has teamed up with Bowlus Road Chief to unveil a $255,000 Bowlus Endless Highways Bespoke Performance Edition travel trailer RV as a part of the luxury department store's 2020 Fantasy Gifts.
As of now, there's no better time or year to include a travel trailer in a holiday gift guide. Several months ago, road travel, and consequently RV sales, started skyrocketing as states began lifting coronavirus-induced stay-at-home orders and people started looking for safer travel alternatives to cruises and airplanes.
Even though months have passed since this RV boom initially became apparent, the recreational vehicle industry has still shown no signs of slowing down. Last month, RV manufacturers shipped out 41,509 units, a 31.2% increase year-over-year, according to a September 2020 survey of RV manufacturers by the RV Industry Association trade group.
Read more: How a luxury e-commerce founder continued a key partnership with Neiman Marcus throughout the pandemic, while leaning into a socially distanced business model
Bowlus Road Chief's specific road travel vehicle, the travel trailer, is included in this shipment spike. Last month, travel trailer shipments increased by 38.7% compared to the same time last year, according to the same survey.