Michelle Obama collaborated on a $15 red liquid lipstick to encourage voter registration

• Michelle Obama teamed up with makeup brand The Lip Bar to create a lipstick that supports When We All Vote, a non-profit organization dedicated to increasing voter turnout in the US.
• The $15 liquid lipstick is called Bawse Voter and comes in a matte-red color.
• The Bawse Voter lip color is limited-edition, and there are 500 available for purchase on The Lip Bar's website.
• The Lip Bar, a Black-owned brand, is known for selling vegan eye, lip, and face makeup products for a variety of skin tones and shades.

Michelle Obama is working with a makeup brand to help increase voter registration.

The former first lady teamed up with The Lip Bar to create a new liquid lipstick, and 40% of the proceeds of the product will go to When We All Vote, a non-profit organization that aims to increase voter turnout in the US.

The Lip Bar is a Black-owned brand that sells vegan, cruelty-free makeup. Its founder, Melissa Butler, appeared on ABC's "Shark Tank" TV series. The Lip Bar offers eye, lip, and face makeup and is known for tailoring its products to a wide variety of skin tones.

The brand's first lady-approved, matte-red liquid lip color comes in a shade called Bawse Voter. It is currently available to purchase on the brand's website and retails for $15 at the time of writing. The Lip Bar said on its Instagram page that Bawse Voter is a limited-edition shade, and there are just 500 in stock.

Michelle LaVaughn Obama is wearing Bawse Lady aka Bawse voter in this pic and I just wanna drop down low and sleep the floor with it, do the stanky leg, Bankhead bounce, body roll, tootsie roll and chicken head real quick. That’s how exciting this moment is. ⁣ ⁣ My forever First Lady is wearing @thelipbar!!!!! ⁣ ⁣ Proud of this moment not just because of Michelle Obama, but also bc we partnered with @whenweallvote to support voter registration! And 40% of the purchase price of all Bawse Voters will go towards WWAV and their goal to get people to the polls come November 3rd!

A post shared by Mel B (@melissarbutler) on Sep 9, 2020 at 4:07pm PDTSep 9, 2020 at 4:07pm PDT

"Proud of this moment not just because of Michelle Obama, but also bc we partnered with @whenweallvote to support voter registration!" Butler wrote in the caption of an Instagram photo on September 9, which shows Obama wearing the Bawse Voter color.

When We All Vote was launched in 2018 by a number of celebrities and public figures, including Michelle Obama. It aims to increase participation in US elections and close the race- and age-related voting gap.

"When We All Vote is changing the culture around voting using a data-driven and multifaceted approach to increase participation in elections," the organization states on its website.

Butler launched The Lip Bar in 2012 after experiencing a lack of representation in the beauty industry

Butler wrote on The Lip Bar's website that she wanted to create makeup that reflects the diversity of people who wear it.

"I launched The Lip Bar because everywhere I looked, the media was telling women that beauty looked a certain way. I hated it," Butler wrote on the brand's website. "I was determined to change the way people thought about beauty."

Representatives for both The Lip Bar and When We All Vote did not immediately respond to Insider's request for comment.

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