Mercedes' first electric Maybach is an utterly excessive SUV with silver champagne flutes, a fridge, and calf massagers

The Mercedes-Maybach EQS SUV.Mercedes

• Mercedes unveiled the very first electric Maybach: the EQS SUV.
• The ultra-luxurious EV is decked out in tons of leather and wood — plus lots of Maybach logos.

If only HBO's "Succession" was extended into 2024, we'd almost certainly see the billionaire Roy family pull up to their private jet or some nail-biting business meeting in this: the Mercedes-Maybach EQS 680 SUV.

The Mercedes-Maybach EQS SUV.      Mercedes-Benz

It's the very first electric vehicle from Maybach, Mercedes-Benz's ultra-luxury brand.

The Mercedes-Maybach EQS SUV.      Mercedes-Benz

And it looks exquisite.

The Mercedes-Maybach EQS SUV.      Mercedes-Benz

The Maybach EQS SUV shares a lot with the regular Mercedes EQS SUV.

The Mercedes-Maybach EQS SUV.      Mercedes-Benz

But from its two-tone exterior to its impossibly swanky back seat, the Maybach sits on a whole different plane of opulence.

The Mercedes-Maybach EQS SUV.      Mercedes-Benz

While Mercedes has kept quiet about the Maybach's pricing, expect it to push $300,000.

The Mercedes-Maybach EQS SUV.      Mercedes-Benz

The gas-powered Maybach S-Class 680 sedan costs $229,000 before options, so we'd expect the electric SUV to run you quite a bit more than that.

The Mercedes-Maybach EQS SUV.      Mercedes-Benz

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Up front, the SUV sports a shiny faux grille (there's no engine, remember?) with vertical, chrome-plated strips. That's classic Maybach.

The Mercedes-Maybach EQS SUV.      Mercedes-Benz

And it's available in five different two-tone paint jobs, another hallmark of Maybach design.

The Mercedes-Maybach EQS SUV.      Mercedes-Benz

You'll also find bold, chrome trim around the windows…

The Mercedes-Maybach EQS SUV.      Mercedes

… and chunky rims that give the whole vehicle some extra weight and presence.

The Mercedes-Maybach EQS SUV.      Mercedes-Benz

Just in case you or any bystanders forget who made the SUV, there are Maybach logos positively everywhere, like below the headlights ...

The Mercedes-Maybach EQS SUV.      Mercedes

... on the running boards ...

The Mercedes-Maybach EQS SUV.      Mercedes

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… and projected onto the ground when you open each door.

The Mercedes-Maybach EQS SUV.      Mercedes

The Maybach's cushy interior is really the star of the show.

The Mercedes-Maybach EQS SUV.      Mercedes-Benz

It comes standard with the MBUX Hyperscreen, a collection of three screens spanning 57 inches.

The Mercedes-Maybach EQS SUV.      Mercedes

Back-seat passengers get two screens as well, plus a tablet embedded in the center armrest.

The Mercedes-Maybach EQS SUV.      Mercedes

And the Maybach features more leather and wood than your grandpa's den.

The Mercedes-Maybach EQS SUV.      Mercedes-Benz

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All the leather is sustainably tanned in a process that uses coffee-bean shells rather than harsh chemicals, Mercedes says.

The Mercedes-Maybach EQS SUV.      Mercedes

Everywhere in the Maybach EQS SUV looks incredibly comfortable, but the back seat is where you really want to spend time.

The Mercedes-Maybach EQS SUV.      Mercedes

The rear seats come with ventilation, neck and shoulder heating, and massage functions. Calf massagers are optional.

The Mercedes-Maybach EQS SUV.      Mercedes

The "First-Class Rear" package adds an elongated center console, thermal cupholders, and wood trim on the rear storage compartment.

The Mercedes-Maybach EQS SUV.      Mercedes

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And who could forget: The option also adds another couple of Maybach logos projected onto the floor.

The Mercedes-Maybach EQS SUV.      Mercedes-Benz

Optionally, buyers can outfit the rear cubby with silver-plated champagne flutes, folding tables, and a refrigerated compartment.

The Mercedes-Maybach EQS SUV.      Mercedes

There's also 64-color ambient lighting and a standard "Air Balance" package that pumps fragrances into the cabin.

The Mercedes-Maybach EQS SUV.      Mercedes

I haven't gotten a whiff of the exclusive perfume Maybach had developed for the car, so I'll let the company describe it: "It does not aim to please but to seduce with an exclusive composition of stimulating sandalwood combined with notes of spices."

The Mercedes-Maybach EQS SUV.      Mercedes

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The Maybach EQS SUV comes with all-wheel drive and hits 60 mph in a breezy 4.1 seconds.

The Mercedes-Maybach EQS SUV.      Mercedes-Benz

It sports 649 horsepower and an estimated 600 kilometers (372 miles) of range.

The Mercedes-Maybach EQS SUV.      Mercedes

But most buyers probably don't care about that. They'll be kicking back and closing deals, not worrying about pedestrian matters like driving and charging.

The Mercedes-Maybach EQS SUV.      Mercedes-Benz