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Mercedes' first electric Maybach is an utterly excessive SUV with silver champagne flutes, a fridge, and calf massagers

Tim Levin   

Mercedes' first electric Maybach is an utterly excessive SUV with silver champagne flutes, a fridge, and calf massagers
The Mercedes-Maybach EQS SUV.Mercedes
  • Mercedes unveiled the very first electric Maybach: the EQS SUV.
  • The ultra-luxurious EV is decked out in tons of leather and wood — plus lots of Maybach logos.

If only HBO's "Succession" was extended into 2024, we'd almost certainly see the billionaire Roy family pull up to their private jet or some nail-biting business meeting in this: the Mercedes-Maybach EQS 680 SUV.

If only HBO
The Mercedes-Maybach EQS SUV.      Mercedes-Benz

It's the very first electric vehicle from Maybach, Mercedes-Benz's ultra-luxury brand.

It
The Mercedes-Maybach EQS SUV.      Mercedes-Benz

And it looks exquisite.

And it looks exquisite.
The Mercedes-Maybach EQS SUV.      Mercedes-Benz

The Maybach EQS SUV shares a lot with the regular Mercedes EQS SUV.

The Maybach EQS SUV shares a lot with the regular Mercedes EQS SUV.
The Mercedes-Maybach EQS SUV.      Mercedes-Benz

But from its two-tone exterior to its impossibly swanky back seat, the Maybach sits on a whole different plane of opulence.

But from its two-tone exterior to its impossibly swanky back seat, the Maybach sits on a whole different plane of opulence.
The Mercedes-Maybach EQS SUV.      Mercedes-Benz

While Mercedes has kept quiet about the Maybach's pricing, expect it to push $300,000.

While Mercedes has kept quiet about the Maybach
The Mercedes-Maybach EQS SUV.      Mercedes-Benz

The gas-powered Maybach S-Class 680 sedan costs $229,000 before options, so we'd expect the electric SUV to run you quite a bit more than that.

The gas-powered Maybach S-Class 680 sedan costs $229,000 before options, so we
The Mercedes-Maybach EQS SUV.      Mercedes-Benz

Up front, the SUV sports a shiny faux grille (there's no engine, remember?) with vertical, chrome-plated strips. That's classic Maybach.

Up front, the SUV sports a shiny faux grille (there
The Mercedes-Maybach EQS SUV.      Mercedes-Benz

And it's available in five different two-tone paint jobs, another hallmark of Maybach design.

And it
The Mercedes-Maybach EQS SUV.      Mercedes-Benz

You'll also find bold, chrome trim around the windows…

You
The Mercedes-Maybach EQS SUV.      Mercedes

… and chunky rims that give the whole vehicle some extra weight and presence.

… and chunky rims that give the whole vehicle some extra weight and presence.
The Mercedes-Maybach EQS SUV.      Mercedes-Benz

Just in case you or any bystanders forget who made the SUV, there are Maybach logos positively everywhere, like below the headlights ...

Just in case you or any bystanders forget who made the SUV, there are Maybach logos positively everywhere, like below the headlights ...
The Mercedes-Maybach EQS SUV.      Mercedes

... on the running boards ...

... on the running boards ...
The Mercedes-Maybach EQS SUV.      Mercedes

… and projected onto the ground when you open each door.

… and projected onto the ground when you open each door.
The Mercedes-Maybach EQS SUV.      Mercedes

The Maybach's cushy interior is really the star of the show.

The Maybach
The Mercedes-Maybach EQS SUV.      Mercedes-Benz

It comes standard with the MBUX Hyperscreen, a collection of three screens spanning 57 inches.

It comes standard with the MBUX Hyperscreen, a collection of three screens spanning 57 inches.
The Mercedes-Maybach EQS SUV.      Mercedes

Back-seat passengers get two screens as well, plus a tablet embedded in the center armrest.

Back-seat passengers get two screens as well, plus a tablet embedded in the center armrest.
The Mercedes-Maybach EQS SUV.      Mercedes

And the Maybach features more leather and wood than your grandpa's den.

And the Maybach features more leather and wood than your grandpa
The Mercedes-Maybach EQS SUV.      Mercedes-Benz

All the leather is sustainably tanned in a process that uses coffee-bean shells rather than harsh chemicals, Mercedes says.

All the leather is sustainably tanned in a process that uses coffee-bean shells rather than harsh chemicals, Mercedes says.
The Mercedes-Maybach EQS SUV.      Mercedes

Everywhere in the Maybach EQS SUV looks incredibly comfortable, but the back seat is where you really want to spend time.

Everywhere in the Maybach EQS SUV looks incredibly comfortable, but the back seat is where you really want to spend time.
The Mercedes-Maybach EQS SUV.      Mercedes

The rear seats come with ventilation, neck and shoulder heating, and massage functions. Calf massagers are optional.

The rear seats come with ventilation, neck and shoulder heating, and massage functions. Calf massagers are optional.
The Mercedes-Maybach EQS SUV.      Mercedes

The "First-Class Rear" package adds an elongated center console, thermal cupholders, and wood trim on the rear storage compartment.

The "First-Class Rear" package adds an elongated center console, thermal cupholders, and wood trim on the rear storage compartment.
The Mercedes-Maybach EQS SUV.      Mercedes

And who could forget: The option also adds another couple of Maybach logos projected onto the floor.

And who could forget: The option also adds another couple of Maybach logos projected onto the floor.
The Mercedes-Maybach EQS SUV.      Mercedes-Benz

Optionally, buyers can outfit the rear cubby with silver-plated champagne flutes, folding tables, and a refrigerated compartment.

Optionally, buyers can outfit the rear cubby with silver-plated champagne flutes, folding tables, and a refrigerated compartment.
The Mercedes-Maybach EQS SUV.      Mercedes

There's also 64-color ambient lighting and a standard "Air Balance" package that pumps fragrances into the cabin.

There
The Mercedes-Maybach EQS SUV.      Mercedes

I haven't gotten a whiff of the exclusive perfume Maybach had developed for the car, so I'll let the company describe it: "It does not aim to please but to seduce with an exclusive composition of stimulating sandalwood combined with notes of spices."

I haven
The Mercedes-Maybach EQS SUV.      Mercedes

The Maybach EQS SUV comes with all-wheel drive and hits 60 mph in a breezy 4.1 seconds.

The Maybach EQS SUV comes with all-wheel drive and hits 60 mph in a breezy 4.1 seconds.
The Mercedes-Maybach EQS SUV.      Mercedes-Benz

It sports 649 horsepower and an estimated 600 kilometers (372 miles) of range.

It sports 649 horsepower and an estimated 600 kilometers (372 miles) of range.
The Mercedes-Maybach EQS SUV.      Mercedes

But most buyers probably don't care about that. They'll be kicking back and closing deals, not worrying about pedestrian matters like driving and charging.

But most buyers probably don
The Mercedes-Maybach EQS SUV.      Mercedes-Benz

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