Meet Goya Foods CEO Robert Unanue, who sparked a protest of his Latino foods company after saying the US was 'truly blessed' to have Trump as president

Bob Unanue, president of Goya foods, Inc., poses for a portrait in his office in Secaucus, NJ, on August 15, 2013.Yana Paskova/For The Washington Post via Getty Images

• Goya Foods President and CEO Robert Unanue sparked a boycott of the Latino food product maker Thursday after saying that the US was "truly blessed" to have President Trump as commander-in-chief.
• Unanue took control of the company after overthrowing his uncle in 2004.
• The Unanues, who founded Goya Foods in 1936, were once ranked as one of the wealthiest families in America by Forbes.

Customers of Goya Foods, the company that calls itself the nation's largest Hispanic-owned food producer, are really mad at the brand's ultrawealthy CEO.

During a speech at the Rose Garden at the White House, Robert Unanue heaped praise on President Trump, who has a history of making racist remarks about immigrants, sparking Goya boycott threats. Unanue (pronounced oo-NA-new-way, according to ABC News) is a third-generation immigrant himself and inherited his family's packaged foods empire. With his praise of the president, Unanue alienated much of Goya's predominately Latino core customer base despite being the only option for Latino food products in many grocery stores, per BBC.

A representative for Goya Foods didn't immediately respond to a request for comment from Business Insider.

Keep reading to learn more about Unanue.