Marvel fans are unpacking 'WandaVision' on TikTok by cosplaying as characters and analyzing Easter eggs

• Marvel fans are flocking to TikTok to discuss the hit Disney+ show, "Wandavision."
• TikTok videos analyzing the complicated show are going viral.
• Warning: This article contains spoilers for "Wandavision."

After the first seven episodes of "Wandavision," TikTok users have created a shared space to analyze the new Disney+ series.

"Wandavision," the latest installment to the Marvel Cinematic Universe (MCU), premiered to much fanfare. Marvel fans have been itching for a new addition to the superhero canon since the studio didn't release a new MCU movie in 2020.

The show explores Wanda Maximoff and Vision's relationship through the lens of different sit-com eras. The superhero couple lives in an alternate-reality version of a New Jersey town called Westview, where Vision, who was killed by Thanos in 2018's "Avengers: Infinity War," is still alive.

Since the first two episodes were released on January 15, videos using the hashtag "Wandavision" have brought in over 1.5 billion total views on TikTok.

TikTokers have analyzed and unpacked the complicated series

The show is a slow-burn that unravels its central plot with each episode. The 30-minute episodes typically end with a dramatic cliff-hanger. Some of the episodes take place in the present-day MCU world, others take place either partially or entirely as a meta-TV show that Wanda and Vision perform for an undetermined audience. That mysterious broadcast, which is also called "Wandavision," is modeled after a different decade of sit-coms each week.

Longtime Marvel fans, many of whom have read the comics the show is based on, theorize different trajectories for the show. While most MCU fans love to dissect minute details, Mark Worthington, the show's production designer, told Insider's Kirsten Acuna in an interview that fans "may find things that we had no intention of putting in there."

Users have been posting Easter eggs and recaps

Some TikTok users are capitalizing on the show's popularity, by doing weekly recaps, while others share Easter eggs they find throughout the episodes.

@straw_hat_goofy ♬ original sound - Juju

@jenmarkham

Reply to @kingramsescurse can’t wait for episode 8! #wandavision #monicarambeau #wandavisionepisode7 #wandavisiontheory #wandavisionspoiler

♬ Avengers - Lethyx Nekuia

@sanzizzle

okay marvel #wandavision #marvel #todayyearsold #fyp #foryou #wandamaximoff

♬ original sound - ellis

Viewers are frequently stumped by the fake commercials that play during Wanda's show. TikTok creators have shared multiple theories on what they could mean.

@nicquemarina

YES allow me to geek the F@#$ OUT! #wandavision #mcu #marvel #ageofultron #ironman #tonystark

♬ original sound - Nicque Marina

@supes

THIS IS THE BIGGEST COMMERCIAL BY FAR! #supes #marvel #wandavision #spiderman3

♬ Spidey Theme Custom Mix Original Source Samuel Kim - SebzPaz

One TikTok user analyzed the Yo Gabba Gabba snippet that appeared in episode seven.

@taliasc

the stones is a stretch but wouldn’t put it past marvel. there’s so much more to this theory like for part 2 ##wandavision ##wanda ##mcu ##marvel

♬ Agatha all along -

The theme song for the show's newly-revealed villain is a TikTok favorite

Marvel fans have theorized since the first episode that Kathryn Hahn's character, Agnes, who's Wanda's neighbor and friend, was secretly a witch from the comics named Agatha Harkness. That theory was revealed to be true at the end of episode 7 and marked with a new mini-theme song at the end of the show.

"Agatha All Along," written by Kristen and Robert Lopez - who wrote "Let it Go" from the movie "Frozen" and "Remember Me" from "Coco" - is performed by Hahn herself and is available on streaming services like Apple Music and Spotify.

Social media users joked the song was such an earworm they couldn't get it out of their heads. Creative music producers on TikTok then created remixes to the song - including one with a New Orleans-style bounce beat and another with a trap beat that has become increasingly popular.

—Leland Philpot. (@lelandphilpot) February 21, 2021

Fans cosplay as 'Wandavision' characters on TikTok

Cosplay - or "costume play" - is popular in the comic book community and on TikTok. "Wandavision" fans are sharing their own versions of costumes from the show on the app.

@briannalarente

#ColorCustomizer ten days till wandavision omg #marvel #wandamaximoff #wandavision #cosplay #fyp

♬ sonido original - Edits_Marveel

@aniamacyy

This scene #wandavision #wandavisioncosplay #marvel #agnes

♬ original sound - S O U N D S

@lexivaughancosplay

We are an unusual couple #wandavision #mcu #marvel #disneyplus #cosplay #fyp

♬ original sound - Lexi Vaughan

As fans pine for Friday's new episode, viewers are hoping for clarity on how the series fits into the MCU's current narrative. But they'll probably have to continue connecting the dots themselves.