Heidi Klum addressed Victoria's Secret's rebranding campaign in a recent interview.- "Looking at this now, I'm like, 'About time. Good,'" she said. "Things do need to change."
- Klum worked with Victoria's Secret for 13 years.
Heidi Klum is the latest Victoria's Secret Angel to address the company's rebranding campaign.
Klum, who worked with Victoria's Secret for 13 years, discussed the company's new initiative in an interview with the Australian talk show "The Project."
"About time is all I can say," Klum said of the company's rebrand, as shown in a tweet with a clip of the interview.
"As a model, you go there, you're happy you have a job," she went on to say. "You do what you're told."
-The Project (@theprojecttv) July 11, 2021
"But finally, looking at this now, I'm like, 'About time. Good,'" she said. "Because, you know, things do need to change. They have been changing, but it's been taking too long."
The lingerie brand announced in June that it would be getting rid of its famous "Angels," as they are no longer "culturally relevant."
The company will instead work with the VS Collective, a group of diverse ambassadors, including Priyanka Chopra and Megan Rapinoe, who will represent the company.
Victoria's Secret's rebrand comes after years of criticism against the company for a lack of inclusiveness in sizing, racism, and more, with some saying the new initiative is too little too late.
Klum isn't the first Victoria's Secret model to address the company's new initiative. Bridget Malcolm called the rebrand "performative allyship" in a TikTok video shared on June 26.
Tyra Banks, on the other hand, celebrated the new initiative when it was announced, saying: "I'm proud that in my lifetime, I'm witnessing a beauty revolution."
Representatives for Heidi Klum and Victoria's Secret did not immediately respond to Insider's request for comment.