Logan Paul's Prime Energy drink continues to come under fire — and this time he's made Canada mad

• Logan Paul's highly caffeinated Prime Energy drink has been recalled in Canada.
• The news comes after Senator Chuck Schumer asked the FDA to investigate the drink.

This week has gone from bad to worse for Logan Paul's Prime Energy drink, which has faced surmounting concern and criticism for its very high caffeine content. Earlier this week, US Senator Chuck Schumer called on the Federal Drug Administration to investigate the influencer's sports drink.

That probe has now led Canadian health officials to recall the drink across Canada.

On Wednesday, officials told Reuters that Prime Energy exceeds its national regulatory limits for caffeine of 180 mg in a single-serving container, and will no longer be allowed to be sold in stores.

Paul launched the brand with fellow influencer KSI in 2022. Prime has two models: the original non-caffeinated Prime Hydration, and the Energy model, which was released in early 2023. A 12-ounce bottle of Prime Energy has 200 milligrams of caffeine, which is 86 milligrams more than a Monster Energy of comparable size, according to The New York Times.

Since its release, Prime has been met with tremendous hype from their fans. Internet users have posted videos documenting their hunts to find Prime in stores and the massive crowds of people rushing to buy them. YouTube is rife with viral videos of creators taste-testing every Prime flavor.

Its popularity has even driven a black market economy for selling and buying Prime in the UK, as many stores quickly sell out.

Along with this recall, Canadian health officials also announced that the country will recall other caffeinated drinks, like 5-Hour Energy and Celsius. "The affected products are being recalled from the marketplace due to various non-compliances related to caffeine content and labelling requirements," an official government announcement reads on its website.

In a press release published on Monday, Schumer urged the FDA commissioner to investigate Prime Energy, saying the drink had "eye-popping levels of caffeine for a child's body" and posed "a serious health concern for the kids it so feverishly targets." Schumer asked the federal agency to investigate the drink for its "claims, marketing and caffeine content."

The drink sparked previous concern in May after a child in Wales reportedly went into cardiac arrest and was forced to have his stomach pumped soon after consuming the beverage, which only has 140 mg of caffeine in England. According to local outlet BirminghamLive, the child's school sent text messages to other parents to warn them about the drink.

Insider has reached out to Prime and the Canadian Food Inspection Agency for comment.