Kylie Jenner is again facing backlash for denying she's had plastic surgery, with some calling her appeals for realistic beauty standards 'contrived and hollow'

• Kylie Jenner has denied getting plastic surgery, saying she's always felt like "the most confident kid in the room."
• But critics said the family has long promoted unrealistic beauty standards and been cagey about their cosmetic work.

In the most recent episode of "The Kardashians," Kylie Jenner, Kourtney Kardashian, and Khloe Kardashian are filmed having a heart-to-heart conversation about beauty standards, with Jenner noting that the sisters had a "huge influence" in that realm and pondered how they're using that "power."

Jenner said she'd edited her social media photos out of insecurity in the past, implying that that may have instilled insecurities among her followers. At the same time, the 25-year-old sought to debunk several popular misconceptions about her appearance and self-esteem.

"One of the biggest misconceptions about me is that I was like this insecure child and I got so much surgery to change my whole face, which is false," she said on the show. "I've only gotten fillers."

"I always just remember being the most confident kid in the room," she added. "'I always loved myself."

While Jenner has made similar remarks in past interviews, the latest "The Kardashians" episode is being parsed by viewers and commentary creators, with some saying the sisters have not taken enough accountability for perpetuating unrealistic beauty standards. And have not been forthcoming about their cosmetic procedures.

As beauty standards shift, as well as how we talk about them, people are further accusing the Kardashian-Jenner clan of rewriting their narratives to bandwagon on the current trends.

The TikToker @olivalayne6, for instance, called the conversation on the show "staged," adding that the sisters appear to have done "a 180" on the topic. On a reunion show in 2021, she noted, Kim Kardashian said the sisters weren't contributing to unattainable beauty standards: "We get up. We do the work. We work out," Kardashian said at the time.

During the same reunion, @olivialayne6 added, Khloe came clean about having a nose job, but claimed she hadn't shared it sooner because "no one's ever asked" her.

"Until the Kardashian-Jenners want to be 100% honest and mention everything, their attempt at talking about beauty standards and surgery will always come off disingenuous, contrived, and hollow to me," the TikToker said.

Another TikToker, @prettycritical, added that "From the jump, the Kardashians have made money off of people feeling insecure about their looks, " which includes selling weight-loss tea and hair vitamins on Instagram, she said.

But amid some pushback and a larger cultural reassessment of beauty standards, @prettycritical noted that the sisters appear to be attempting to capitalize on the turning tides.

Commenters under @prettycritical's video similarly sensed dishonesty in Jenner's plastic surgery denial. "As if we didn't watch her grow up," one wrote. "I don't understand," another added. "Like you don't have to tell us but don't lie."

That said, the reality star did have some defenders. On Twitter,the user @jennerGh defended Jenner's claim that she'd never had plastic surgery, adding that the "abuse" Jenner gets is "so disgusting."

"Nobody likes to hear the truth," @jennerGh wrote. "She stayed natural and glowing because she learned how to put makeup."

Insider has reached out to Jenner's reps for comment.