KFC Asia
KFC is debuting a dragon fruit burger after pink baked good became a hit in Vietnam due to the economic impact of the coronavirus.
- In Vietnam, KFC is debuting a new chicken sandwich with a pink bun made with dragon fruit.
- Pink baked goods made with dragon fruit have become popular in Vietnam, after the country struggled to sell excess fruit due to the coronavirus outbreak.
- ABC Bakery was first to develop pink, dragon fruit-infused baked goods that became an instant hit in Vietnam.
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In Vietnam, KFC is debuting a new chicken sandwich with a pink bun made with dragon fruit in the aftermath of the country's struggles to sell excess fruit due to the coronavirus outbreak.
The chicken chain will begin serving the new Dragon Fruit Burger as a limited-time offering on March 20, a KFC Asia representative told Business Insider. The chicken sandwich, placed between pink buns, will be available for a limited period at a handful of stores in Vietnam.
Baked goods made with red dragon fruit have become popular in Vietnam recently, as the country struggled to sell excess dragon fruit when trade with China dropped due to the coronavirus outbreak.