Celebrities have been flexing the latest four-wheeled status symbol — Tesla's Cybertruck.
Kim Kardashian, Jay-Z, and Justin Bieber have all been spotted with the truck in recent weeks. On Tuesday, Steve Aoki joined the ranks of cybertruck owners, posting an enthusiastic video that was later re-shared by Elon Musk.
Despite the hype, some experts have questioned if the spottings are just a grand marketing plan orchestrated by Tesla. Either way, the high-profile endorsements appear to be working in the EV company's favor.
"It's got this image of a must," Winston Chesterfield, the founder of Barton, a London consulting firm focused on the wealthy, previously told Business Insider. "If you are a high-end person that wants to be seen around, you have to have the Cybertruck."