Jen Atkin, the owner of hair-care brand Ouai, says she supports protesters writing 'Black Lives Matter!' across one of her billboards

• On Sunday, Fiona Moriarty-McLaughlin posted a video on Twitter that showed a person spray-painting "Black Lives Matter!" across a billboard for hair-care brand Ouai.
• Along with the video, Moriarty-McLaughlin, who says she is a commentary writer at The Washington Examiner, wrote: "As if vandalizing all the buildings in LA wasn't enough @Blklivesmatter has taken to the billboards as a crowd of rioters roars in approval."
• Ouai founder and celebrity hairstylist Jen Atkin replied a few hours later, saying the message made her brand's billboard "better."
• People are praising Atkin and Ouai for supporting the black community during this time.

At the time of writing, protests are being held across the nation to condemn racism and demand justice for the recent deaths of George Floyd, Ahmaud Arbery, and others that have sparked international outrage.

During one gathering in Los Angeles, California, on Sunday, Fiona Moriarty-McLaughlin filmed a protester spray-painting the phrase "Black Lives Matter!" across a billboard for hair-care brand Ouai.

Along with the video, Moriarty-McLaughlin, whose Twitter bio says she is a commentary writer at The Washington Examiner, wrote: "BREAKING: As if vandalizing all the buildings in LA wasn't enough @Blklivesmatter has taken to the billboards as a crowd of rioters roars in approval. #GeorgeFloyd #LARiots."

A few hours later, celebrity hairstylist and Ouai founder Jen Atkin replied.

"Made our sign every better," she wrote in response to Moriarty-McLaughlin's video.

The brand founder also posted a photo of the billboard on Instagram, writing: "I would have climbed up there myself ✊✊✊✊ #blacklivesmatter."

People are praising Atkin and Ouai for supporting the black community during this time

On Twitter, many people said Atkin has the right attitude about her billboard being painted, and that the brand has shown how to respond to the protests appropriately.

Others in the beauty community have also used their platforms to help create change

YouTuber Jackie Aina, for example, recently posted an Instagram story in which she called on fashion brands including Fashion Nova, Revolve, and Pretty Little Thing to support the black community through donations and social-media posts.

Though the brands did not all reply initially, Aina later said on Twitter that she has since spoken with the CEOs of Fashion Nova and Pretty Little Thing to help create change. A representative for Pretty Little Thing also told Insider in a previous email that the brand wants to "recognize Jackie Aina for using her voice to ensure that we used ours."

Ouai's billboard was spray-painted during a protest condemning racism and demanding justice

In recent months, numerous incidents resulting in the deaths of black people have caught national attention. In March, for example, 26-year old Breonna Taylor was killed in her home in Louisville, Kentucky, after she was shot by police during a narcotics bust; her family say the police had the wrong address.

Ahmaud Arbery, 25, died in February after being shot by two white men while he was on a run in Georgia, though it took more than two months for the men who killed him to be arrested. Most recently, a video began circulating early last week that showed Derek Chauvin, a white police officer, kneeling on the neck of George Floyd, a black man, for approximately eight minutes.

During the clip, the 46-year-old can be seen pleading for his life, and heard saying he wasn't able to breathe before he eventually stopped moving. A crowd, including other police officers, were present at the scene. Floyd died later that night after being taken to a hospital, and the four officers involved were fired.

Protests first broke out in Minneapolis, Minnesota, where the incident occurred, as people demanded that the officers be arrested and charged. The movement has since crossed the nation, with protests being held in states from New York to California.

On Friday, Chauvin was arrested and charged with third-degree murder and manslaughter. The other three officers have not been charged.

Representatives for Ouai, Jen Atkin, and Fiona Moriarty-McLaughlin did not immediately respond to Insider's requests for comment.

• Read more:
• Beauty YouTuber Jackie Aina is calling on clothing brands like Fashion Nova to stop being 'dead silent' about issues facing the black community
• Billie Eilish blasted the 'All Lives Matter' movement: 'If all lives matter why are black people killed for just being black'
• TikTok star Charli D'Amelio spoke out in support of George Floyd protests and the Black Lives Matter movement
• John Cusack says Chicago police attacked his bike with batons while he was filming a burning car amid the city's riots