Jeffree Star announced that he's launching a skincare line in 2021 despite being dropped by Morphe
- Beauty YouTuber and mogul Jeffree Star teased the upcoming launch of his newest project: a skincare line.
- On Thursday, Star tweeted that he was participating in a "huge development meeting" for a product line to be launched in 2021.
- The announcement follows a tumultuous month for Star; he's been embroiled in a YouTuber feud dubbed "Karmageddon" and recently lost his partnership with Morphe cosmetics.
YouTuber and makeup mogul Jeffree Star is expanding his empire. Just weeks after he found himself at the center of a massive YouTube drama controversy and was dropped by makeup retailer Morphe, the 34-year-old teased his upcoming venture: a skincare line.
On Thursday, Star tweeted that he was having "a huge development meeting for the iconic Jeffree Star Skin Care line" which he says will launch in 2021.
The tweet, like many of Star's product announcements, received mixed responses.
Some of Star's followers appeared to be ecstatic about the line, with several adding that the beauty guru was "the only person" they would trust with their skin.
Much of the Twitter feedback, however, was critical of Star's behavior.
"OMG I JUST GOT THE LEAKED PHOTO OF JEFFREES NEW PALLETTE," one Twitter user quipped, posting a photo of clown makeup.
"He's really acting like nothing happened?" another wrote.
The announcement follows a tumultuous month for Star
The YouTuber received intense backlash online after beauty guru Tati Westbrook released an explosive video on June 30 in which she accused Star and fellow YouTube personality Shane Dawson of "coercion" and "manipulation." In the clip, Westbrook said that Star and Dawson purposefully misled her and fed her false information about beauty YouTuber James Charles, leading to their infamous 2019 feud.
Beauty YouTube fans and critics alike buzzed about Westbrook's video, calling the incident "Karmageddon."
The fallout for Star extended to his partnership with cosmetics company Morphe, which served as the primary brick-and-mortar retailer for his cosmetics line. On July 10, Morphe announced it would "cease all commercial activity" with Star and his brand.
On July 18, Star posted a video titled "Doing What's Right," in which he addressed the ongoing controversy, noting that he'd been unusually "silent" on social media in order to "do a lot of self-reflection" and consider the possible ramifications of his words.
Throughout the 10-minute video, Star referenced the "the situation" but did not mention Westbrook by name. He did, however, apologize to Charles. Despite the drama, he said, he and Dawson remain close.
Shortly after posting the clip, Star disabled comments on the post.
The blow-up with Westbrook is not Star's first controversy: he's frequently called out online for his past behavior captured in resurfaced videos where he used racist slurs. More recently, he outraged followers by releasing the "Cremated" eyeshadow palette, a product name that some found to be insensitive amid a pandemic. He's also raised eyebrows with his connection to Myspace-famous musician Dahvie Vanity, who has been accused of sexual assault by more than 20 women.
As of Thursday afternoon, Star has not shared any other social media posts about his upcoming skincare line.
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