Jake Paul caused controversy by making false claims about his boxing and fighting with the ACE family

• Controversial influencer and boxer Jake Paul got dunked on by YouTube fans after he claimed that he created "the first content house" and started the trend of boxing in the influencer community.
• His critics pointed out that O2L (Our2ndLife) was a popular YouTube content house years before Paul started his Team 10 house, while the trend of influencers challenging each other to boxing matches was actually started by British YouTuber Joe Weller.
• That wasn't the only beef Paul got into over the weekend. He also threatened to post incriminating direct messages he claims the ACE Family's Catherine Paiz sent him.

Controversial YouTuber and boxer Jake Paul caused an uproar in the YouTube community after he tweeted out a list of his own accomplishments. Critics soon arrived to question the validity of Paul's claims.

"I create the first content house. Then there's 500 content houses," Paul tweeted. "I start boxing. Now every influencer is a boxer. What's next? Y'all gon get raided by the FBI on purpose?" In August 2020, FBI agents conducted a search of Paul's California property and took guns out of his mansion in connection with Paul being at a shopping mall in Arizona at the same time looting took place in May 2020.

Other YouTubers and YouTube fans were quick to point out the inaccuracies in Paul's tweet. So many people responded that "Jake Paul" trended at no. 1 on Twitter for hours afterward.

YouTuber JC Caylen directly countered Paul's claim about creating the "first content house" by pointing out that O2L (the abbreviation for the YouTube channel "Our2ndLife") preceded Paul's Team 10 house by several years. A "content house" is typically defined as a group of influencers or content creators who live under the same roof and create content as a team in addition to their personal content. Caylen was a member of the O2L group, which included Kian Lawley, the other half of Caylen's current successful YouTube duo.

The phrase "content house" has exploded in popularity thanks to the mega-popular TikTok content houses like the Hype House and Sway House that have solidified TikTok's top stars. Paul's Team 10 house launched in 2016, and it helped popularize the concept, but O2L members lived and created content together back in 2012.

"We were kickin it & shootin everyday in Encino before some of these cats were even in LA," Caylen replied to Paul's tweet. Paul quote-tweeted Caylen and wrote "Who?"

But as YouTuber Loey Lane pointed out in a reply, the O2l YouTube channel — which has been defunct since 2015 — still has 2.8 million subscribers, while the Team 10 channel posted its most recent video in July 2019 and has 2.4 million subscribers.

Paul's second claim, that he started the boxing trend in the influencer sphere, was also met with skepticism. Paul's January 2020 boxing win against YouTuber AnEnsonGib drew a lot of attention, but Paul's older brother Logan got into the sport before him. And neither Paul brother actually started the trend — KSI told Insider in April 2020 that credit for the influencer boxing trend belongs to British YouTuber Joe Weller, who first challenged KSI to a fight in 2017.

Paul faced massive backlash for his tweet in addition to his earlier weekend drama with the ACE Family

Paul's tweet aparked a lot of backlash. Angry former O2L fans tweeted throwback pictures of the group in response to the Team 10 claim.

Other YouTube fans pointed out that KSI's UK group the Sidemen formed a content house in 2013 — before Team 10 started. Esports organization FaZe Clan also got its start in 2010, and early members also lived together. Plenty of smaller creator content houses also existed before Team 10, too.

The "first content house" became a meme in itself, with people tweeting pictures of kid's TV show casts and referring to them as the "first content house." One tweet featured the cast of "Big Time Rush."

British YouTuber James Marriott wrote "Reminder to Jake Paul that people don't hate you because you're Jake Paul, they hate you because you're an a--hole."

That wasn't even the only drama that Paul got involved in over the weekend. In what has become typical YouTuber fashion, the popular family vlogger Austin McBroom (a member of the ACE Family channel, which has over 19 million YouTube subscribers) challenged Paul, his older brother Logan, and TikTok star Bryce Hall to boxing matches.

McBroom posted pictures of the three men with the captions "weak" "weak af" and "weaker," but he called out Jake specifically in his Instagram post announcing his intentions to stage a $5 million fight.

In response, the younger Paul brother wrote "I'd be more worried bout your wife in my DMs" on his story, implying that McBroom's wife Catherine Paiz sent him direct messages.

Paul then posted a poll for the question "Should I post the receipts?" with the option "No, don't homewreck." In the meantime, Catherine posted and deleted an Instagram story response that said "I forgot you existed until my husband mentioned you today. @jakepaul I'll be sending you an invoice for this free publicity."

Paul responded to that by posting a screenshot of what appeared to be a direct message from Catherine that read "Delete your story wtf??" However, Paul never provided any further evidence or receipts that would imply Catherine was regularly talking with him.

It's worth noting that Paul and his older brother — along with other YouTubers who stage theatrical, pseudo-professional boxing matches — use exaggerated social media trash talk to build suspense for their fights. Paul's controversial tweet comes just 13 days before he's set to fight former NBA player Nate Robinson.

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