It takes the average person 30 seconds to find the ice cream cone in this beach-themed puzzle — see how quickly you can spot it

• Official-esta.com, an online visa application and assistance processing firm, designed a puzzle that hides an ice cream cone in a picture of beachgoers.
• It takes the average person 30 seconds to find the hidden cone, according to the company.
• How quickly can you solve this brainteaser?

Soaking up the sun on a beach is one of the best ways to enjoy summer, and a new brainteaser turns the pastime into a fun game.

Official-esta.com, an online visa application and assistance processing firm, is challenging readers to find the hidden ice cream cone in a picture of beachgoers.

It takes the average person 30 seconds to find the hidden cone, according to the company. Think you can do better? Give it a shot below:

Did you find the ice cream cone?

Look closely and you might find it.

Do you need a hint?

The inside scoop is that the cone is blending in with one of the blankets.

It's so small that you might have to zoom in.

Give up?

Keep scrolling to find the answer.

The small cone blends in with the beach towel, making it almost impossible to find the treat.

If this puzzle gave you a brain freeze, then give these other summer-themed brainteasers a go.

• Read more:
• It takes the average person 30 seconds to find the barbecue grill in this summer-themed puzzle. See how quickly you can spot it.
• A summer-themed puzzle challenges you to find a bee hidden among flowers — see if you can spot it
• A puzzle challenges you to find the gold coin hidden among piggy banks in under 15 seconds — see how fast you can find it