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Insider Life: Great Jones mutiny - $600 million superyacht - The ultrawealthy's trophy trees

Jordan Parker Erb   

Insider Life: Great Jones mutiny - $600 million superyacht - The ultrawealthy's trophy trees

Happy Friday, everyone! As you're gearing up for the July 4th holiday, take some time to relax with some of our best weekend reads from the intersection of real estate, style, food, and more. Today we're going over the drama at Instagram's trendiest cookware brand, showing you the world's largest superyacht, and introducing you to a woman who brings "trophy trees" to the rich and famous.

Let's dive in.

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When one of the cofounders of Great Jones appeared to push the other out of their popular cookware brand, their staff launched an uprising, arguing they saw "no successful path forward." And by September 2020, all of the full-time employees had quit.

Inside the mutiny at Instagram's trendiest cookware brand.



Designers revealed plans for the world's largest superyacht - a $600 million behemoth with 39 luxury apartments. The yacht's apartments, each equipped with a gym and a library, are starting at $11.2 million - but you can only buy one if you're invited.

Check out the superyacht here.


Lululemon corporate employees say they've experienced "traumatic" racial insensitivity, including a push from one high-level manager for an "all lives matter" homepage design in the wake of George Floyd's death in 2020.

Here's what Lululemon HQ staffers told us.


Tech workers and engineers are flocking to seven cities across the country - but (surprise!) not a single one is on the coasts. Second-tier cities are luring workers away from former tech hubs like San Francisco and New York City.

See where people are headed.


The owner of Playboy, PLBY Group, is spending $333 million on the racy Australian lingerie brand Honey Birdette. The acquisition comes as industry giant Victoria's Secret takes a step in a different direction, ditching its Angels and toning down racy marketing.

Read up on the racy deal here.


Deborah Nevins is a landscape designer who finds trophy trees for the ultrarich that can cost up to $40,000. She's moved the trees by crane, boat, and helicopter - but says the toughest part of her job is keeping them alive.

Take a look inside her world.


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