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Inside Mars Cheese Castle, a massive roadside attraction in Wisconsin filled with free samples, cheese, and beer

  • Mars Cheese Castle is a giant roadside attraction that looks like a medieval castle.
  • It sells all kinds of Wisconsin cheeses, as well as other locally made treats.

While traveling in Wisconsin with friends, some locals told us to check out the state's famous Mars Cheese Castle. We initially didn't plan on going, but after seeing the giant sign next to the highway, we decided to stop in.

I later learned that it has been in business since 1947 and is popular with locals and tourists alike. The original owners were named Mario and Martha. Apparently, because both their names started with "Mar," when people would visit the shop, they'd say, "I'm going to stop by the Mars."

Here's what it was like to visit the unique roadside attraction.

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