Iceland wants to help you release pent-up emotions by broadcasting your screams across its beautiful landscapes
- Iceland's latest campaign is designed to help release pent-up tension.
- People are encouraged to record their screams, which will then be played over speakers in remote destinations across the country.
- The campaign is also meant to encourage people to visit the country.
Sprinkled across Iceland are seven bright yellow speakers that pack a loud punch. Playing from each speaker are the screams of people from around the world.
In Promote Iceland's new initiative, Let It Out, people are encouraged to release their screams to isolated spaces across the country.
Designed after scream therapy, the purpose is to let out any pent-up emotions, which are even more present given today's circumstances.
"You've been through a lot this year and it looks like you need the perfect place to let your frustrations out. Somewhere big, vast, and untouched. It looks like you need Iceland," the campaign's website states.
The screamer can record his or her scream and choose where it will be played. Pick between the peak of Festarfjall in Reykjanes Peninsula or below the Snæfellsjökull glacier in the west. Seven locations exist where yells can now be heard.
The website, where people can record their scream, walks people through how to scream. "Consider what your 'scream' will be. Some people will use volume, some will use words, some may even use breath," the site states. It then instructs people to take a powerful stance and scream from the gut.
Once a scream is recorded, the person will receive a video of their yells being played in their chosen location.
The initiative is also designed to promote Icelandic tourism. The isolated speakers represent that tourists, too, can explore many deserted places across the country.
"It is important to draw attention to Iceland's advantages now. People are dreaming about the time when it will be possible to travel again and even plan travel in the near future," Sigríður Dögg Guðmundsdóttir, the director of tourism, said in a statement. "We want to be a part of that conversation."