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I've loved coffee since I was in diapers. Here are 8 things I look for when visiting a coffee shop for the first time.

I've loved coffee since I was in diapers. Here are 8 things I look for when visiting a coffee shop for the first time.
Finding new coffee shops and trying different coffee has become a hobby for me and my friends.Pauline Villegas/Insider
  • I took my first sip of coffee in diapers and have been an avid coffee drinker since high school.
  • In my opinion, a good cafe can prove itself with a diverse menu, latte art, or a personable barista.

Coffee has been a huge part of my life for as long as I can remember.

Coffee has been a huge part of my life for as long as I can remember.
Coffee has always been more than just an energizing beverage for me.      Pauline Villegas/Insider

Growing up outside Los Angeles, coffee was a staple in my childhood home. When I was a toddler, my grandparents would offer me sips of their bitter brews during breakfast.

In high school, coffee became a full-time hobby for me. In LA, I would join my friends and family every weekend to hunt for the best-iced latte or americano in the city.

I brought my coffee hobby across the country when I moved to New York City last September. As a consumer, I look for some key things when I try a coffee shop for the first time.

Here are eight green flags I look out for as a self-proclaimed coffee expert.

1. A barista's ability to make beautiful latte art.

1. A barista
Latte art is a nice touch that can elevate any coffee-drinking experience.      Pauline Villegas/Insider

As a coffee shop customer, I've always admired a barista that can create intricate latte art. In my experience, not only does it beautify the beverage, but it also indicates that the barista was well-trained and can make a delicious cup of joe.

Urth Caffe in Los Angeles makes impressive latte art. Mi Cafecito, a family-owned coffee shop in Pomona, California, near my hometown of Walnut, shares its latte art technique on its Instagram page.

2. A cafe that adjusts the number of espresso shots in different sizes.

2. A cafe that adjusts the number of espresso shots in different sizes.
For me, a darker latte signals a stronger espresso taste.      Pauline Villegas/Insider

A typical latte is made with one to two shots of espresso, steamed milk, and topped with frothed milk.

Since I prefer a strong, bitter taste to all my coffee drinks, I lean toward full-bodied dark roast espresso blends. When I order a latte at a coffee shop, I pay close attention to how many espresso shots are used in every size.

There's nothing worse than ordering a large iced latte with only one shot of espresso, especially if the espresso is a medium or light roast bean, in my opinion. Poetica Coffee in Manhattan and Better Buzz in San Diego, California, has some of the strongest large iced lattes.

3. Different cold brew options and flavors are available on the menu.

3. Different cold brew options and flavors are available on the menu.
Blue Bottle is a coffee chain that has different options for cold brews.      Pauline Villegas/Insider

Cold brew, unlike iced coffee, is brewed cold throughout the coffee-making process. According to Starbucks' website, a quality cold brew should have a bolder, full-bodied flavor.

When it comes to cold brew, I'd rather drink a bold cold brew than a bright, acidic one. However, much like coffee roasts, there are a million different ways to make a "good" cold brew.

Since it's based on taste preference, I appreciate it when a coffee shop has multiple options, like the popular chain Blue Bottle.

4. Good brand awareness, collaborations, and internet presence.

4. Good brand awareness, collaborations, and internet presence.
A shaken iced latte at the Chamberlain Coffee x Blank Street coffee pop up in New York on September 24, 2022.      Pauline Villegas/Insider

Since I am a child of the internet, I'm not afraid to admit that an aesthetic Instagram reel or TikTok has inspired me to try a coffee shop before. Though a social media post doesn't indicate the quality of the coffee, I value a cafe with cute merch, pop-up events, and an aesthetically pleasing social media presence.

For me, trying a new coffee shop is such a holistic experience. Even if the coffee isn't perfect at a trendy cafe, you are guaranteed to walk away with a prettier Instagram feed.

5. Unique concoctions and flavored syrups made in-house.

5. Unique concoctions and flavored syrups made in-house.
An iced latte and a cold brew with oat milk at Stone Street Cafe in New York, NY.      Pauline Villegas/Insider

Even though I prefer more bitter, bold coffee menu items, I respect it when coffee shops play with flavor blends. Stone Street Coffee Company in SoHo, a neighborhood in Manhattan, is one of my favorite spots in the city because of its flavored cold brew options. The rotating flavor could be anything from Irish creme to blueberry every week.

As a coffee consumer, I appreciate the attention to detail and ability to stand out in such a saturated coffee market.

6. Friendly baristas that are willing to chat and recommend drinks.

6. Friendly baristas that are willing to chat and recommend drinks.
Friendly baristas at a coffee shop highlight the communal element of the experience.      Pauline Villegas/Insider

To me, coffee is a communal experience. Every coffee shop experience can be elevated with the right company. Baristas that go the extra mile to ask how my day was or recommend a new menu item will always put a smile on my face.

Stone Street Coffee Company and Mi Cafecito made me an instant regular with their excellent customer service.

7. Coffee shops that can also make proper chai and matcha lattes.

7. Coffee shops that can also make proper chai and matcha lattes.
Two dirty chai lattes at Little Lunch cafe in Santa Monica, California.      Pauline Villegas/Insider

A high-quality cafe shouldn't just specialize in coffee and espresso-based drinks. In my opinion, a well-rounded cafe can make a mean chai latte or matcha latte.

Coffee shops that grind their chai rather than opt for a concentrate immediately gain my respect. Similarly, cafes that use traditional ceremonial matcha powder set themselves apart.

8. Coffee shops that roast their own beans.

8. Coffee shops that roast their own beans.
I immediately trust a cafe that roasts their own coffee beans, especially when it's done in-house.      Pauline Villegas/Insider

You know you're in a cafe that cares about coffee when they serve roasted beans. For me, this indicates that the brand cares about the quality of beans enough to take the process into its own hands.

Variety Coffee, a chain in New York, roasts its beans to perfection. On the opposite coast, Verve Coffee Roasters in Los Angeles sells a variety of their delicious beans in-house.


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