The lie-flat seat on Beond's A319, and the author onboard.Pete Syme/Business Insider
- Beond is an airline where every seat is like business class, with lie-flat beds.
- Although most of the seats have small footrests which felt cramped.
Beond bills itself as "the world's first premium leisure airline," and first took to the skies in November.
Before it began flying its first three routes — which all go the Maldives, from Saudi Arabia, Germany, and Switzerland — it was on display at the Dubai Air Show.
Max Nilov, the chief strategy officer and cofounder, told Business Insider it was the result of "20 years of dreaming."
"We're not afraid to compete with anyone," he said, explaining how the first three routes were chosen due to demand.
After having a look onboard, I don't think Beond feels quite as luxurious as business class on other airlines. It lacks privacy dividers, and you can lose that sense of exclusivity when everyone's in the same cabin.
And with its current network, I'd be more likely to fly with La Compagnie — an all-business class airline which flies between Europe and New Jersey's Newark Liberty International Airport .
On current routes, Beond is cheaper than competitors' business class cabins so it's proably worth it — but this could change as the airline expands to other routes where there's a smaller price gap.