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I visited Mark Cuban's Texas ghost town, and 'Mustang' was more barren and mysterious than I ever imagined

  • Billionaire Mark Cuban bought the ghost town of Mustang, Texas, in 2021 for about $2 million.
  • Cuban has never even been there and has "zero plans for it," he told me in an email.

I recently learned that Mark Cuban, the billionaire and former owner of the Dallas Mavericks basketball team, bought an entire "ghost town'" called Mustang for about $2 million in 2021.

Mustang is about an hour away from the part of Dallas where I live. But until now, I had never come across it — and it appears that almost nobody in my circles had either.

The Census reports that Mustang's population is zero, so maybe that makes sense.

Typically, I would file away this newfound knowledge in the recesses of my mind — an unusual story I could later impress my friends with over coffee or dinner.

However, my curiosity refused to wane.

Numerous questions crowded my thoughts: Why would someone be interested in buying a town with no people? Is it genuinely abandoned? What might be worth saving there?

I even reached out to Cuban by email to get some answers. He had little to say about it.

"I bought it to help out a basketball buddy who was dying of cancer, he needed it for his family," Cuban, who Forbes said has a $6.2 billion net worth, told me. "I have zero plans for it, I haven't ever been there."

I did some reading. Cuban bought Mustang from principal owner Marty Price, a Dallas attorney and devoted Mavericks season ticket holder, according to NBC News, who spoke with Mike Turner, a real-estate agent who brokered the deal. The New York Times reported the reason: Price, who died in August 2021, apparently didn't want to leave his wife and children a hard-to-maintain ghost town.

I wanted to know more, but Turner didn't call me back.

In moments like these, a saying often comes to mind, "The cure for ignorance is curiosity."

So I went to Mustang. Yes, I hopped into my car, opened up Google Maps, and drove from my downtown Dallas apartment to a remote town that wasn't even on my radar until last week.

Here's what I found.

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