I tried the orange blush that beauty influencers love, and now I'll be wearing it all summer

• Benefit Cosmetics is now selling an orange blush, and beauty influencers love it. It retails for $29.
• I tried the powder formula and think that it's perfect for summer.

Makeup fans are increasing praising a new hue: orange.

An orange blush to be exact.

Blush continues to be one of the most popular beauty products of 2022. TikTokers have been raving about cream formulas since the start of the year, and now powder blushes are having a comeback too.

Benefit Cosmetics' new range of boxed cheek colors has found a following among social media influencers, with countless TikTok, YouTube, and Instagram posts about the blushes. While some people stick to tried-and-true pinks, others, like myself, are all about the more daring, bold colors. So when one shade — the orange hue dubbed "Butterfly" — become especially beloved, I had to try it.

After putting the product to the test myself, I understand why. It's the blush I'll be returning to all summer.

The Benefit Cosmetics Butterfly blush retails for $29

The brand's boxed blushes have been around for decades, but I'd never personally tried them. When Benefit Cosmetics reformulated them — and minimized the packaging to be more eco-friendly — it was time to give them a go.

According to the beauty brand, the vibrant blush is said to feel "silky-soft" and have a light "shimmer finish" that leaves your skin looking airbrushed. It also claims to be buildable — meaning you can use the blush to get a light wash of color or pack it on to get a more striking look — and resistant to sweat.

It's packaged in a box that's lightweight and easy to travel with, which I appreciate. There's also more product in the box compared to other powder blushes — .21 ounces versus the usual .16 ounches — which will last longer than your typical container.

You can find the blush in Butterfly and other shades available to purchase on the brand's website, Sephora, and Ulta Beauty.

I've worn the blush for a month now, and I can't get enough of it

Admittedly, I'm a big fan of bold blush. I like to pack the product on like I'm going out in the the 1980s, when overly-colorful cheeks were all the rage. So I was all about the idea of orange blush.

When I first swiped the powder onto my cheeks, I was thrilled to see how vibrant it looked.

There was definitely a luminous sheen atop the color, and the formula felt silky on the skin, just like the brand suggested.

Still, I was curious to see if the blush would be as buildable as Benefit Cosmetics promises, given how bright a color it is to start.

I typically increase blush pigments with an extra swipe or two of product, so I tried that here. My cheeks went from looking sun-kissed to almost sunburned — but I mean that in a good way. Adding more blush enhanced the orange tones of the powder, making it stand out from the common coral blush shades.

If you're looking for something more subtle, start with a small swipe of powder and blend it into your cheeks for a full minute. That will help diffuse the pigment and give a soft glow instead of my intensely colored cheeks.

The rave beauty reviews on social media were entirely warranted with this product. I'm so glad I tried it. A vibrant, orange blush might not be everyone's cup of tea. But after trying this one, I can definitely say it's mine.