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I tried every product from Selena Gomez's Rare Beauty line. Here are the items I'm permanently adding to my makeup routine.
I tried every product from Selena Gomez's Rare Beauty line. Here are the items I'm permanently adding to my makeup routine.
Amanda KrauseSep 12, 2020, 03:15 IST
I'm a fan of Rare Beauty, and am impressed with what Selena Gomez has created.Amanda Krause/Insider
Selena Gomez recently launched a cosmetics brand called Rare Beauty.
After trying every item from the brand's current range, I'm impressed by what Gomez and her team have created.
I particularly love Rare Beauty's liquid blush, matte lipsticks, black eyeliner, and radiant highlighters.
Personally, I'm less impressed by the brand's face mist and touch-up kit.
Selena Gomez is one of the latest celebrities to enter the beauty industry.
In early September, the musician and actress launched Rare Beauty, a cosmetics company that offers lip products, foundation, eyeliner, highlighter, and more. Her company also places an emphasis on mental health, and strives to empower people to feel confident in their skin.
In press materials sent to Insider, the brand says it will raise $100 million over the next 10 years to help "increase access to mental-health services, with a focus on underserved communities." The materials also say that Rare Beauty has pledged 1% of all annual sales to its Rare Impact Fund.
To get a better sense of the brand and test the quality of its products, I tried each and every item from Rare Beauty over a few days. Here's what I thought about each one.
Editor's note: Rare Beauty provided Insider with its range of products for review, which usually retail for a combined $559.
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The first product I tried from Rare Beauty was the Always An Optimist Illuminating Primer.
Even on my hand, the primer looked illuminating.
Amanda Krause/Insider
I loved how the product looked on my skin, and would even consider wearing it on its own.
My skin quickly looked less dull after applying the primer.
Amanda Krause/Insider
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Next, I tried the Liquid Touch Weightless Foundation.
The foundation packaging was made with arthritis in mind.
Amanda Krause/Insider
To apply the product, I used both the Liquid Touch Multi-Tasking Sponge and the Liquid Touch Foundation Brush.
I tried both Rare Beauty's face sponge and foundation brush.
Amanda Krause/Insider
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I used shade 130N of the foundation, which felt like a serum on my skin.
I like Rare Beauty's foundation, though it didn't do a great job of covering my acne.
Amanda Krause/Insider
There's also the Liquid Touch Brightening Concealer.
Though much smaller, Rare Beauty's concealer looks very similar to its foundation.
Amanda Krause/Insider
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I applied the product using Rare Beauty's Liquid Touch Concealer Brush, and enjoyed how it concealed and brightened my skin.
Rare Beauty's concealer is very brightening, though it did crease under my eyes.
Amanda Krause/Insider
I then filled in my eyebrows using Rare Beauty's Brow Harmony Pencil and Gel.
Rare Beauty combined two brow products into one.
Amanda Krause/Insider
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The brow product is easy enough to use, though personally I'm not sure it's worth purchasing.
Rare Beauty's eyebrow product is nice, but not memorable.
Amanda Krause/Insider
Next, I experimented with Rare Beauty's Perfect Strokes Matte Liquid Liner.
Rare Beauty's liquid eyeliner is sold in a matte-black shade.
Amanda Krause/Insider
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The liquid eyeliner was extremely precise.
I love how versatile Rare Beauty's liquid eyeliner is.
Amanda Krause/Insider
From there, I applied the Soft Pinch Liquid Blush.
From top to bottom: Bliss (matte), Joy (dewy), Happy (dewy), and Grace (matte).
Amanda Krause/Insider
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The liquid blushes are definitely my favorite item from Rare Beauty's current product range.
These blushes are easily worth their $20 price tag.
Amanda Krause/Insider
For some glow, I then applied the Positive Light Liquid Luminizer to each cheek and the tip of my nose.
From top to bottom, there's Enlighten, Enchant, Outshine, and Mesmerize.
Amanda Krause/Insider
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I think Rare Beauty's highlighters are stunning, though I preferred wearing them without the brand's foundation underneath.
In these photos, I'm applying and wearing the shade Enchant.
Amanda Krause/Insider
Rare Beauty has lots of lip products to choose from, including the Lip Soufflé Matte Lip Creams.
From top to bottom, there's Energize, Inspire, Heroic, Brave, Courage, and Daring.
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Though I don't love every shade I've tried, I can definitely see myself throwing two or three of these in my makeup bag.
Left column: Energize, Heroic, and Courage. Right column: Inspire, Brave, Daring.
Amanda Krause/Insider
If you prefer glossy lips, Rare Beauty's With Gratitude Dew Lip Balms might be for you.
From left to right, there's Thankful, Praise, Blessed, and Honor.
Amanda Krause/Insider
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I personally enjoyed using the lip balms, though I'm not sure I can justify their $16 price tag.
Left column: Honor and Praise. Right Column: Blessed and Thankful.
Amanda Krause/Insider
Finally, I tested the Always An Optimist 4-In-1 Mist, and the Blot & Glow Touch-Up Kit.
I personally am not a fan of either item.
Amanda Krause/Insider
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Overall, Rare Beauty will be best for people who prefer natural and glowing makeup looks. Still, I think there's something for everyone.
I'm a fan of Rare Beauty, and am impressed with what Selena Gomez has created.
Amanda Krause/Insider