I tried 4 drugstore concealers that TikTokers rave about, and the best one is $6
- I recently tried four concealers that beauty lovers rave about on TikTok.
- Each one costs between $5 and $11, and are sold at stores like Ulta Beauty and Target.
If there's one beauty product that most people can agree on using, it's concealer.
I rarely go a day without wearing at least a little, and have experimented with dozens of formulas over the years. Most recently, I've been loyal to e.l.f. Cosmetics' Hydrating Camo concealer, and have been using it regularly since 2020.
TikTok, however, has me rethinking my routine as my For You Page is consistently filled with reviews of popular beauty products. I decided to test some of the most popular concealer options over the course of a week, and I quickly learned what all the hype is about.
I tried 4 concealers that cost between $5 and $11 each
Though there are dozens of concealers that TikTokers use, I chose the four drugstore options that most commonly appear on my For You Page: L.A. Girl's $5 HD Pro Conceal, Maybelline's $10 Instant Age-Rewind Eraser, NYX's $11 Bare With Me Serum, and e.l.f. Cosmetic's $6 Hydrating Camo concealer.
All four can be purchased from the brands directly on their respective websites, or at stores including Ulta Beauty and Target.
I tested each concealer multiple times, and applied them over the same products in the same order each day. I started with moisturizer, then added foundation followed by concealer and light powder.
I love how many concealer shades L.A. Girl offers, but the product felt too heavy on my skin
At $5, L.A. Girl's HD Pro Conceal is the most inexpensive concealer I've seen on TikTok. The product has been around for years, and is currently sold in 43 shades — including ones meant to highlight and color correct.
The concealer looked okay on my skin from afar, in my opinion, but it also felt heavy — as if I had applied an extra layer of foundation to my face.
I also found that it clung to dry patches on my skin throughout the day, and didn't cover my acne all that well.
I was most eager to try NYX's Bare With Me concealer serum and, for the most part, it didn't disappoint
The new $11 concealer from NYX is undoubtedly one of the most popular beauty products on TikTok, with videos about the product having more than 20 million combined views at the time of writing.
The product is sold in 13 shades, made with ingredients like tremella mushroom, and doubles as a serum.
In my experience, the concealer fulfilled most of its promises: It concealed my acne, decreased the appearance of my dark circles, and hydrated my skin. I was especially impressed with the latter, as I noticed a natural glow on my cheeks and forehead.
I did notice that NYX's concealer began to crease and become cakey on certain areas like my chin after wearing it for a few hours, but with the help of a beauty sponge to re-blend it, the product looked good as new.
The best TikTok-viral concealers, in my opinion, are made by e.l.f. Cosmetics and Maybelline
I've been using the e.l.f. Cosmetics' Hydrating Camo concealer for years and I continue to love this product.
The concealer — sold in 25 shades — hydrates my skin and feels lightweight, in my experience, while still providing full coverage to my redness, acne, and dry patches. You also can't beat the $6 price tag, in my opinion.
That said, I was also pleasantly surprised by how much I loved Maybelline's Instate Age Rewind Eraser. The concealer — sold in 18 shades — has the lightest formula out of the four I tried. I especially love that my skin is left with a vibrant glow every time I use it.
Still, I don't rely on it as much as the latter concealer. I mainly reach for Maybelline's option on days when my acne isn't flaring and I want medium coverage.
If I were only to choose one concealer out of the four I tried, I'd stick by my longtime favorite: e.l.f. Cosmetics' Hydrating Camo concealer.
I've found this option to be the best for everyday use, as it's light enough to wear with other makeup, but also full-coverage enough to wear on its own.
That said, I found things to appreciate about the other three products I tried, and I'd argue that each are worth trying depending on your preferences.
So while there are countless TikTok beauty trends that I'll be avoiding, viral concealers won't be one of them.