Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.
I toured Rolls Royce's new NYC 'Private Office' where wealthy buyers can customize their $500,000+ cars — see inside
I toured Rolls Royce's new NYC 'Private Office' where wealthy buyers can customize their $500,000+ cars — see inside
Brittany ChangOct 25, 2024, 01:39 IST
<p class="ingestion featured-caption">Rolls-Royce opened its first US Private Office in New York City where clients can turn their recent purchase into their dream car worth millions of dollars.Brittany Chang/Business Insider</p><ul class="summary-list"><li><a target="_blank" class href="https://www.businessinsider.com/rolls-royce-droptail-cost-30-million-california-buyer-2023-8">Rolls-Royce</a> has opened its first US Private Office in New York City.</li><li>Clients are invited to the lounge-like studio to design their dream bespoke car.</li></ul><p><a target="_blank" href="https://www.businessinsider.com/stolen-twilight-purple-rolls-royce-wraith-florida-aerial-plane-banner-2023-10">Rolls-Royce's</a> first US-based "Private Office" has opened in New York City.</p><p>From the kitchen's exposed brick wall to stunning skyline views and perfectly placed Assouline coffee table books, every inch of the space smells of a wealthy Manhattanite's apartment (Byredo's Fleur Fantôme candle, to be exact).</p><p>Ironically, you'll quickly notice there are no <a target="_blank" href="https://www.businessinsider.com/3-rolls-royce-owned-late-karl-lagerfeld-sell-1-million-2021-12">Rolls-Royce cars</a> in sight, save for a handful of miniature models.</p>
Advertisement
This isn't a showroom or dealership.
The Private Office is Rolls-Royce's first in the US.Brittany Chang/Business Insider
The Private Office is on the 8th floor of a nondescript building in New York's industrial-chic Meatpacking District.
Rolls-Royce delivered 6,032 cars in 2023.Brittany Chang/Business Insider
Advertisement
With the help of its designer, the options for your future dream car are endless.
The Private Office has color samples that aren't available at Rolls-Royce's dealerships.Brittany Chang/Business Insider
In the month since it launched, the office has already seen several clients, including someone who wanted 2 commissions, Gina Koutros, head of the office, told BI.
The design studio has a kitchen, dining table, and living room.Brittany Chang/Business Insider
Advertisement
Most Rolls-Royce commissions are negotiated at a restaurant or the client's office or home — not the dealership.
The hallway of fins leads to the main office space.Brittany Chang/Business Insider
There are several other Rolls-Royce Easter eggs throughout the office.
A 3D model of Rolls-Royce's factory weaves in materials like leather and walnut.Brittany Chang/Business Insider
Advertisement
The most colorful reference, located by the entrance, is another callback to the cars' manufacturing process.
The automaker said 90 pairs of hands work on each of its vehicles.Brittany Chang/Business Insider
Clients could see all of the art piece's iterations by the end of their design process.
Clients can feel their materials of choice.Brittany Chang/Business Insider
Advertisement
Especially personal touches for an especially personalized car.
Clients can design their dream Rolls-Royce from scratch.Brittany Chang/Business Insider
One buyer visits New York four times yearly to meet with the portfolio manager handling their inheritance.
Rolls-Royce's Private Office clients have been trending younger.Brittany Chang/Business Insider