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I moved from Wisconsin to New York City a decade ago. Here are 10 things that now surprise me when I visit the Midwest.

Talia Lakritz   

I moved from Wisconsin to New York City a decade ago. Here are 10 things that now surprise me when I visit the Midwest.
General Mitchell Airport in Wisconsin (left) versus LaGuardia Airport in New York City.Talia Lakritz/Business Insider ; Lindsey Nicholson/UCG/Universal Images Group via Getty Images
  • I moved from Wisconsin to New York City over 10 years ago.
  • The Midwest still surprises me with its lower prices, larger stores, and emptier airports.

Since moving from Wisconsin to New York City 10 years ago, I don't get to travel back to visit friends and family as often as I'd like to.

The longer I go without visiting the Midwest, the more novel it feels when I do return.

Here are 10 aspects of life in the Midwest that surprise me a decade after moving to New York.

The airport I fly to in Wisconsin is much emptier than any New York travel hub.

The airport I fly to in Wisconsin is much emptier than any New York travel hub.
General Mitchell International Airport in Milwaukee, Wisconsin.      Talia Lakritz/Business Insider

When I fly out of New York City, the airport is always packed, with long security lines and crowds by the gate. When I land at General Mitchell International Airport in my hometown of Milwaukee, the airport seems empty in comparison.

Compared to New York City's 8.8 million residents, Milwaukee's population of 577,000 people means that the city feels less crowded overall.

Midwestern accents are stronger than I remember.

Midwestern accents are stronger than I remember.
Costco in Wisconsin, where it's pronounced "Cah-stco."      Talia Lakritz/Business Insider

Upon landing in the Milwaukee airport, I often hear locals talking about picking up their luggage at baggage claim, pronounced "bay-gage claim." When referring to the wholesale retailer Costco, Wisconsinites call it "Cah-stco."

I've lost my Midwestern accent after a decade of living in New York City, but I still recognize it immediately when I visit home.

Plastic carry-out bags are still available in Midwestern states.

Plastic carry-out bags are still available in Midwestern states.
A plastic shopping bag at Sendik's.      Talia Lakritz/Business Insider

New York banned plastic shopping bags in 2020 — one of several states to do so. I've become so used to bringing my own reusable bags on errands that I'm surprised to find plastic bags available at stores in Wisconsin.

Stores are much larger outside of New York City.

Stores are much larger outside of New York City.
Target in Wisconsin.      Talia Lakritz/Business Insider

For example, my New York City neighborhood features a "small-format" Target store designed specifically for urban areas with 25,000 square feet of space. By comparison, the Target in my Wisconsin hometown spans 104,000 square feet, making it more than four times larger.

Midwestern grocery chains are also much bigger than New York City's corner stores and bodegas.

Nationwide retailers like Costco stock locally made products that aren't available elsewhere.

Nationwide retailers like Costco stock locally made products that aren
Cheese curds at Costco in Wisconsin.      Talia Lakritz/Business Insider

Most Costco stores stock the same items at locations throughout the world, but shoppers can also occasionally find local specialties. While visiting Costco in my home state, I've spotted Wisconsin cheese curds and coffee beans from a company based in Door County, which I haven't seen sold in stores in New York or abroad.

Some Midwestern grocery stores feature walk-in beer coolers.

Some Midwestern grocery stores feature walk-in beer coolers.
Piggly Wiggly's walk-in beer fridge.      Talia Lakritz/Business Insider

As the home of famous breweries such as Miller and Pabst, Wisconsin takes beer seriously. At Piggly Wiggly, a grocery chain largely serving the South and the Midwest, I've encountered walk-in beer fridges with dozens of varieties to choose from. I've never seen a walk-in beer cooler in New York City — most grocery stores there wouldn't have the space.

While many New York City stores keep items in locked cases, I'm pleasantly surprised when I can shop more freely in the Midwest.

While many New York City stores keep items in locked cases, I
Target in the Midwest (left) and New York City.      Talia Lakritz/Business Insider

When I want to pick up a tube of toothpaste or pint of ice cream at Target in New York City, I have to wave my hand over a sensor to summon an employee to unlock the item for me. At my local Target store in Wisconsin, not even limited-supply products like baby formula are kept on secured shelves, which makes for a totally different shopping experience.

Prices for things like gas and milk are significantly lower in the Midwest.

Prices for things like gas and milk are significantly lower in the Midwest.
Gas prices in the Midwest in November.      Talia Lakritz/Business Insider

At the gas pump and the checkout counter, I'm shocked by how much lower prices are in the Midwest compared to New York City.

When I visited Wisconsin in November, gas cost $3.09 per gallon compared to $3.33 in New York. Grocery items like gallons of milk were also less expensive in the Midwest ($3.29 versus $3.99).

Football season is a big deal.

Football season is a big deal.
A Green Bay Packers banner at a grocery store in Wisconsin.      Talia Lakritz/Business Insider

Football hasn't come up much during my years in New York City, so I wasn't expecting to find Green Bay Packers banners and branded products at nearly every Wisconsin grocery store during football season. I'd forgotten about how football games serve as both a cultural touchstone and popular topic of conversation in many parts of the Midwest.

Midwestern friendliness can feel like a culture shock.

Midwestern friendliness can feel like a culture shock.
Hiking the Seven Bridges Trail.      Talia Lakritz/Business Insider

After a decade as a New Yorker, classic gestures of Midwestern friendliness like smiling at strangers and making small talk feel odd to me. In New York City, even making eye contact with someone you don't know is considered a breach of city etiquette.

The culture shock makes me realize how I'm constantly on guard as a resident of one of America's largest cities and reflect on how much I've changed since moving away from the Midwest.

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