<p class="ingestion featured-caption">A 2024 Nissan Ariya Empower+ EV parked in front of a smart solar panel that tracks the sun.Benjamin Zhang/Business Insider</p><ul class="summary-list"><li>The Nissan Ariya is a compact electric SUV that debuted in 2023. </li><li>I was impressed by the Ariya's design, a quiet and comfortable cabin, and competitive pricing.</li></ul><p>You might not know it, but <a target="_blank" class href="https://www.businessinsider.com/nissan-rogue-review-my-favorite-safety-tech-and-design-features-2024-8">Nissan</a> is one of the top-selling EV brands in the world.</p><p>Since the launch of the groundbreaking <a target="_blank" class href="https://www.businessinsider.com/nissan-leaf-plus-review-2019-business-insider-car-of-the-year-runner-up-2019-11">Leaf EV</a> in 2010, Nissan has sold more than 1 million electric vehicles globally.</p><p>However, the electric vehicle landscape has grown exponentially more competitive over the past decade.</p><p>In 2023, Nissan launched the Ariya SUV as a follow-up to the <a target="_blank" class href="https://www.businessinsider.com/nissan-leaf-revew-cheapest-affordable-electric-car-in-us-2021-10">Leaf</a> to compete against the slew of new electric compact crossovers that have hit the market in recent years, such as the <a target="_blank" class href="https://www.businessinsider.com/volkswagen-vw-id4-awd-affordable-electric-crossover-suv-review-2021-12">Volkswagen ID.4</a>, <a target="_blank" class href="https://www.businessinsider.com/hyundai-ioniq-5-electric-suv-ev-review-price-range-photos-2022-4">Hyundai IONIQ5</a>, <a target="_blank" class href="https://www.businessinsider.com/toyota-bz4x-suv-review-tesla-rival-range-charging-problem-photos-2023-4">Toyota BZ4X</a>, and <a target="_blank" class href="https://www.businessinsider.com/tesla-model-y">Tesla Model Y</a>.</p>