How YouTube's beauty community fell apart with an explosive feud called 'Dramageddon'

Lindsay DodgsonAug 28, 2021, 20:02 IST

CAPTION HERERosdiana Ciaravolo/Getty Images; Presley Ann/Getty Images for Lancôme x Vogue; Emma McIntyre/Getty Images for Vanity Fair; Presley Ann/Getty Images for Wishful Skin; Samantha Lee/Insider

A famous beauty YouTube friend group fell apart in August 2018.
The bitter feud and the aftermath is now known as "Dramageddon."
Here's a look back on what happened, and how it changed the YouTube beauty community forever.

Four beauty YouTubers became hugely popular thanks to their perceived public friendship.

Manny MUA, Jeffree Star and Laura Lee had a very public friendship. Laura Lee, Instagram

Throughout 2017, it appeared the friendship had begun to deteriorate.

Fans believed Star was being excluded from the group. Gabriel Zamora / YouTube

Months later, it was Shane Dawson's docu-series about Jeffree Star that re-fueled the drama.

Shane Dawson interviews Jeffree Star for his docuseries "The Secret World of Jeffree Star." Shane Dawson / YouTube

A photo tweeted out in August 2018, changed the YouTube beauty landscape forever.

The tweet that started it all. Gabriel Zamora / Twitter

The immediate aftermath was ugly as fanbases turned on each other.

Gabriel Zamora apologized to Jeffree Star, turning his back on Manny MUA and Laura Lee. Jeffree Star / YouTube

Old tweets came back to haunt many of those involved.

Laura Lee's apology video is one of the most infamous of all time. Laura Lee / YouTube

Dramageddon was the first time beauty creators were dramatically 'canceled,' and drama channels meticulously covered it.

Laura Lee and Manny MUA were both "canceled." Leon Bennett / Getty Images

But it was just the beginning of a trend that would go on to plague the beauty world.

Former friends Tati Westbrook and James Charles. Tati Westbrook / YouTube

Star continued on his exponential rise for the next year.

Jeffree Star. Jeffree Star/YouTube

The legacy of Dramageddon lives on, but the YouTube landscape is very different now.

Gabriel Zamora / YouTube

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