Parents are cracking eggs on their toddlers' heads and filming their upset reactions as part of a new trend that's gone viral on TikTok in recent weeks.
The clips have ignited a wave of anger from viewers who have expressed concern for the safety and wellbeing of the children involved. Experts have also started weighing in, saying that participating in the trend can create a bad dynamic between parents and children, and that parents may not realize how damaging it can be.
Now, some creators are trying to turn the trend on its head — literally — by cracking eggs on their own heads. They're demonstrating alternative ways to do the challenge, and some are also extending advice to other parents about how to participate in viral trends without raising ethical concerns about their impact on children.
Here's how the egg-cracking format quickly developed into a huge craze on the app, and eventually boiled over into an ugly frenzy of controversy and disagreements between online users.