Hailey Bieber and Justin Bieber wore 'opposite' outfits to her brand launch event, and the internet is divided over whether it undermined her or made her shine more

• Videos and pictures of Hailey Bieber and Justin Bieber at her Rhode product launch have gone viral.
• Internet users are feverishly debating whether Justin's sweatshirt-sweatpants look was OK — especially as Hailey was all done up.

The internet is aggressively divided over pictures and videos taken of Hailey Bieber and husband Justin Bieber at the launch of her new Rhode lip product in collaboration with Krispy Kreme.

Everyone has locked in on the couple's diametrically opposed outfits arriving at a NYC store location: Hailey wore a sleek red minidress and heels while Justin looked more like he was still slumped on the couch at home, sporting a gray sweatshirt-shorts combo and yellow Crocs.

"I'd be so angry if I was giving the girls my best look of the year and here come my husband," wrote a user on X, formerly known as Twitter on Monday, amassing over 200,000 likes.

The responses are as split as their outfits.

Critics have panned Justin's lackadaisical appearance as a sign that he did not make much of an effort to celebrate his wife's big day.

On the flip side, users also argued Justin's low-key apparel was actually a ploy to draw less attention to himself and cede the spotlight to Hailey.

Some supporters also praised Hailey for supposedly letting Justin be his "authentic self" by dressing like this. Others didn't pick a side but simply marveled at the fact that a couple could dress so differently but still look great.

Many X users cracked jokes about Justin's outfit and the juxtaposition of their attire. One person said they looked like masculine and feminine Sim characters, while another user quipped that Justin always looks like he's wearing the casual outfit of someone "help[ing] his mom bring groceries in from the car."

Other accounts jokingly suggested that Hailey should divorce her husband because of his fashion choices: "Every picture I see of them together ends up being grounds for divorce," one user wrote.

Justin's look was also not the only one scrutinized this week.

Some attacked Hailey's outfit for being too much to wear at a donut chain — even if it was for a brand launch — but those critiques earned their own backlash. "The sad thing is she can't win. If she dressed in sweats as well, they'd say she's basic and has no style. She dressed up and now it's too much," one person wrote.

TikTokers also had a field day with the photo op. The NYC influencer Kate Bartlett went viral saying she loves guessing what event Hailey and Justin are going to whenever she sees pictures of them because it's so difficult to discern. "9 times out of 10, they are never dressed for the same event," she said.

Their paparazzi photos have been a constant source of intrigue — even if they've never received this much analysis. "Yet again, Justin and Hailey looked like they were dressed for different seasons in this August 6, 2018, snap," wrote Insider's Gabbi Shaw about Hailey donning a sundress while Justin is in his typical hoodie and sweatpants.

The TikToker @devotedly.yours said she could profoundly relate to both looks from the couple from Monday. Though she wished Justin had put more of an effort in, she also praised the reliability of his fit. "If you ever catch me in the streets, I typically look like this!" she said.