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Greece's national airline is undergoing a massive brand overhaul to be more Greek with the help of a world-class design firm
Greece's national airline is undergoing a massive brand overhaul to be more Greek with the help of a world-class design firm
Thomas PalliniFeb 14, 2020, 19:09 IST
Aegean AirlinesAn Aegean Airlines Airbus A320neo in its new livery.
Aegean Airlines unveiled a completely new brand identity during the debut of its newest aircraft.
The airline's newly-delivered Airbus A320neo will feature the newest branding and products that Aegean has to offer, with everything from a new livery to interior cabin product.
The overhaul is aimed at better connecting the airline with its Greek roots as Greece's national carrier.
Aegean Airlines is getting ready to debut its newest aircraft into commercial service and with it, a new brand identity, livery, and interior design centered around bringing the airline back to its Greek roots.
The Greek flag carrier is the largest airline in the archipelagic nation and connects the country with greater Europe, North Africa, and the Middle East with a fleet of Airbus A320 family aircraft.
The newest arrival in the airline's fleet is the Airbus A320neo, a next-generation version of the popular A320 aircraft that is currently the backbone of Aegean's fleet. The A320neo is the first of its kind to be acquired by Aegean, making a new era for the national carrier.
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With the arrival of a new aircraft type, Aegean took the opportunity to reinvent itself both inside and out, with an emphasis on returning to its Greek routes. The new designs were developed by design firm PriestmanGoode.
The first aircraft to debut Aegean's new identity will be its Airbus A320neo aircraft, which first joined the fleet in December 2019 though hasn't begun flying passengers yet.
The aircraft is known for its increased efficiency, as seen with fuel-efficient engines and aerodynamic enhancements such as sharklets on each wing.
Aegean's new exterior livery will focus on colors of the Greek flag — blue and white — with the Aegean name being more prominently displayed.
The color blue will be more prominent across the aircraft with the airline's iconic grey belly and red cheatline being removed in favor of a classic, simpler "Eurowhite" livery that more and more airlines are adopting.
The airline will also receive a new logo resembling two gulls, an homage to its former logo, that will be found on the tail and sharklets of its aircraft.
The aircraft interiors will also be getting a massive overhaul in every aspect from seat design to onboard branding.
Aegean is already recognized as one of Europe's top airlines, placing fourth in a Skytrax list of best regional airlines, with the enhancements set to reflect that rating.
Seats in both cabins will receive leather covers with new stitch patterns inspired by themes such as Greek architecture and the country's connection to the Aegean Sea. the airline's namesake.
Business-class and preferred economy seats also appear to be getting an upgrade in the form of adjustable headrests, which aren't found on Aegean's current generation aircraft, and coat hooks.
Like most intra-European airlines, Aegean won't offer seatback in-flight entertainment, instead offering device holders, USB charging ports, and a streaming service for entertainment.
Standard economy class seats will not see adjustable headrests but will receive USB charging ports, device holders, and coat hooks.
Most medium-range flights will also continue to see complimentary hot meals served in all cabins, with the airline aiming to offer passengers a typical Greek gastronomic experience.
