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What’s worse than being single on Valentine's day? Being trolled by the Internet for not having a date

Feb 7, 2020, 18:17 IST

  • On the heels of Valentine's day 2020, Google decided to tweak the approach. The search engine giant is targeting singles with its recommendation.
  • In its tweet, it endorsed Aamir Khan’s ‘Tanhaaai’ song from Dil Chahta Hai this season looping in video streaming platform Youtube.
  • On the flipside, the food and beverages conglomerate Nestlé has decided to cater to the singles this time with — POLO. The brand launched a campaign to celebrate singles by adding quirky messages to the refreshing ring.
  • On the same lines, Google launched a Valentine’s Day campaign — ‘Yuk Move On’ — in Indonesia for the ‘friendzoned’ singles.
On the heels of Valentine's day 2020, most brands are setting relationship goals by bringing couples together. But Google decided to tweak the approach. This year, the search engine giant is targeting singles.
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Google India took to Twitter to make the sad singles more sad with its recommendation — by reminding them of their heartbreaking breakups. It endorsed Aamir Khan’s ‘Tanhaaai’ song from Dil Chahta Hai this season looping in video streaming platform Youtube.


And Youtube just added to the flavour — but favoured the singles calling them ‘comrades.’ This erupted the social media platform with a lot of sentiments in tweets and replies.


Google has trolled the users before as well. Last year, it asked Indians why they ask the Google assistant to marry them. On the same lines, Google launched a Valentine’s Day campaign — ‘Yuk Move On’ — in Indonesia for the ‘friendzoned’ singles. The campaign aimed at celebrating self love and the importance of moving on.

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On the flipside, the food and beverages conglomerate Nestlé has decided to cater to the singles this time with — POLO. The brand launched a campaign to celebrate singles by adding quirky messages to the refreshing ring.

This included messages like game on, let’s party and solo trip among others. “Nestlé POLO always has a refreshing and unique point of view and on Valentine’s the brand is attempting to ease off any pressure on youngsters who are single. With the “It's Cool to be Single” Campaign, the brand leverages its unique ring-format, wherein each POLO has quirky perks that singles enjoy- so Game On, Let’s Party,” said Nikhil Chand, director – foods and confectionery at Nestlé India.
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